{"title":"Incentives that shape strategy: How CEO pay-for-performance steers competitive advantage","authors":"Chandra S. Mishra","doi":"10.1016/j.qref.2025.102104","DOIUrl":null,"url":null,"abstract":"<div><div>This study examines how CEO pay-performance sensitivity (PPS) influences firms' competitive strategy choices among differentiation, cost leadership, and best-cost differentiation strategies. Using a multinomial logit model and controlling for firm and CEO characteristics, we find that the relationship between PPS and strategic choice varies systematically across different levels of PPS. Specifically, low PPS is associated with a greater likelihood of best-cost differentiation strategies, moderate PPS is linked to differentiation strategies, and high PPS correlates with cost leadership strategies. The study makes a novel contribution by demonstrating that executive compensation design has a broad and strategic impact on firm performance, steering firms toward distinct competitive positioning. By linking PPS to strategic positioning, we extend behavioral agency theory and contribute to emerging conversations about the strategic consequences of incentive systems. The results highlight that compensation committees must consider not only the strength but also the strategic implications of CEO incentives when designing pay structures.</div></div>","PeriodicalId":47962,"journal":{"name":"Quarterly Review of Economics and Finance","volume":"105 ","pages":"Article 102104"},"PeriodicalIF":3.4000,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Quarterly Review of Economics and Finance","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1062976925001450","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/12/20 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
This study examines how CEO pay-performance sensitivity (PPS) influences firms' competitive strategy choices among differentiation, cost leadership, and best-cost differentiation strategies. Using a multinomial logit model and controlling for firm and CEO characteristics, we find that the relationship between PPS and strategic choice varies systematically across different levels of PPS. Specifically, low PPS is associated with a greater likelihood of best-cost differentiation strategies, moderate PPS is linked to differentiation strategies, and high PPS correlates with cost leadership strategies. The study makes a novel contribution by demonstrating that executive compensation design has a broad and strategic impact on firm performance, steering firms toward distinct competitive positioning. By linking PPS to strategic positioning, we extend behavioral agency theory and contribute to emerging conversations about the strategic consequences of incentive systems. The results highlight that compensation committees must consider not only the strength but also the strategic implications of CEO incentives when designing pay structures.
期刊介绍:
The Quarterly Review of Economics and Finance (QREF) attracts and publishes high quality manuscripts that cover topics in the areas of economics, financial economics and finance. The subject matter may be theoretical, empirical or policy related. Emphasis is placed on quality, originality, clear arguments, persuasive evidence, intelligent analysis and clear writing. At least one Special Issue is published per year. These issues have guest editors, are devoted to a single theme and the papers have well known authors. In addition we pride ourselves in being able to provide three to four article "Focus" sections in most of our issues.