{"title":"The articulation of Britishness on German screens: From Barnaby to Bridgerton","authors":"Susanne Eichner","doi":"10.1177/17496020251404936","DOIUrl":null,"url":null,"abstract":"This study examines the articulation of Britishness to young German audiences through crime and period dramas, as well as the role Britishness occupies within their marketing strategies. Employing textual, genre, and promotional analyses of <jats:italic toggle=\"yes\">Midsomer Murders, Sherlock, Killing Eve, Downton Abbey, Peaky Blinders</jats:italic> , and <jats:italic toggle=\"yes\">Bridgerton</jats:italic> , Britishness is conceptualised as a fluid, genre-specific signifier within transnational cultural exchange and as a promotional strategy. By balancing heritage with modernity, these dramas exemplify how national identity is a flexible asset in global content flows. This fluidity highlights the enduring significance of nationhood as a marker of cultural identity and competitive differentiation within global media markets.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"38 1","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2025-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Critical Studies in Television","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/17496020251404936","RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"FILM, RADIO, TELEVISION","Score":null,"Total":0}
引用次数: 0
Abstract
This study examines the articulation of Britishness to young German audiences through crime and period dramas, as well as the role Britishness occupies within their marketing strategies. Employing textual, genre, and promotional analyses of Midsomer Murders, Sherlock, Killing Eve, Downton Abbey, Peaky Blinders , and Bridgerton , Britishness is conceptualised as a fluid, genre-specific signifier within transnational cultural exchange and as a promotional strategy. By balancing heritage with modernity, these dramas exemplify how national identity is a flexible asset in global content flows. This fluidity highlights the enduring significance of nationhood as a marker of cultural identity and competitive differentiation within global media markets.
期刊介绍:
Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.