{"title":"Film Trade Policy After Chinaʼs Entry Into the World Trade Organisation","authors":"Lei Sun, Simon J. McKirdy","doi":"10.1002/app5.70065","DOIUrl":null,"url":null,"abstract":"<p>This study provides an in-depth analysis of Chinaʼs film trade policies following its accession to the World Trade Organisation in 2001. It examines the factors behind the limited international success of Chinese films. Through a corpus-based critical discourse analysis of nine national policy documents (2001–2020), the research investigates how the Chinese government has aimed to develop its domestic film industry while maintaining strict control over cultural trade. It finds a strategic shift toward a state-regulated socialist cultural market, employing mechanisms such as censorship, licensing, import quotas, and state monopolisation to mitigate the influence of global trade liberalisation. The study also highlights the governmentʼs use of film festivals and exhibitions as tools for political propaganda, aligning them with foreign policy objectives and promoting official ideology. These practices underscore the tension between Chinaʼs aspirations for cultural soft power and its reliance on state control, which may hinder the global appeal of Chinese films.</p>","PeriodicalId":45839,"journal":{"name":"Asia & the Pacific Policy Studies","volume":"13 1","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2025-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/app5.70065","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia & the Pacific Policy Studies","FirstCategoryId":"90","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/app5.70065","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This study provides an in-depth analysis of Chinaʼs film trade policies following its accession to the World Trade Organisation in 2001. It examines the factors behind the limited international success of Chinese films. Through a corpus-based critical discourse analysis of nine national policy documents (2001–2020), the research investigates how the Chinese government has aimed to develop its domestic film industry while maintaining strict control over cultural trade. It finds a strategic shift toward a state-regulated socialist cultural market, employing mechanisms such as censorship, licensing, import quotas, and state monopolisation to mitigate the influence of global trade liberalisation. The study also highlights the governmentʼs use of film festivals and exhibitions as tools for political propaganda, aligning them with foreign policy objectives and promoting official ideology. These practices underscore the tension between Chinaʼs aspirations for cultural soft power and its reliance on state control, which may hinder the global appeal of Chinese films.
期刊介绍:
Asia & the Pacific Policy Studies is the flagship journal of the Crawford School of Public Policy at The Australian National University. It is a peer-reviewed journal that targets research in policy studies in Australia, Asia and the Pacific, across a discipline focus that includes economics, political science, governance, development and the environment. Specific themes of recent interest include health and education, aid, migration, inequality, poverty reduction, energy, climate and the environment, food policy, public administration, the role of the private sector in public policy, trade, foreign policy, natural resource management and development policy. Papers on a range of topics that speak to various disciplines, the region and policy makers are encouraged. The goal of the journal is to break down barriers across disciplines, and generate policy impact. Submissions will be reviewed on the basis of content, policy relevance and readability.