From coopetition to courtroom: The role of litigation frequency in coopetition

IF 7.3 1区 管理学 Q1 BUSINESS
Industrial Marketing Management Pub Date : 2026-01-01 Epub Date: 2025-12-03 DOI:10.1016/j.indmarman.2025.11.010
Carolin Krieweth, Jona Hesse, Malte Brettel
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引用次数: 0

Abstract

As coopetition among major business players intensifies, both scholarly and managerial interest in inter-firm coopetition has grown. While prior research has emphasized its potential benefits, an emerging stream of work highlights the risks it entails. Among these, litigation frequency remains an understudied yet consequential outcome. This study examines how firms' involvement in coopetitive alliances shapes their overall external litigation exposure. Specifically, we investigate how competition intensity and the presence of coopetition influence firms' litigation frequency. We further examine how balance within coopetitive relationships moderates this effect. We theorize that balanced coopetition mitigates litigation frequency, whereas intensified competition and the mere presence of coopetition increase it. Using a multi-source, cross-industry dataset of 1981 alliances formed by 322 S&P 500 firms between 2004 and 2021, our analysis indicates that both competition intensity and coopetition elevate litigation frequency, while balanced coopetition reduces it by approximately 29 % compared to non-coopeting firms. In doing so, this study contributes to coopetition and litigation research by empirically demonstrating how structural conditions shape firms' external legal exposure, offering a more nuanced view of the dynamics and governance of inter-firm relationships.
从合作到法庭:诉讼频率在合作中的作用
随着主要商业参与者之间的合作加剧,学术界和管理层对企业间合作的兴趣都有所增长。虽然先前的研究强调了它的潜在好处,但新兴的工作流强调了它所带来的风险。其中,诉讼频率仍然是一个未被充分研究的重要结果。本研究考察了企业参与竞争联盟如何影响其整体外部诉讼风险。具体而言,我们研究了竞争强度和合作的存在如何影响公司的诉讼频率。我们进一步研究了竞争关系中的平衡如何调节这种影响。我们的理论认为,平衡的合作减少了诉讼频率,而激烈的竞争和单纯的合作增加了诉讼频率。利用2004年至2021年间322家标准普尔500强公司组成的1981个联盟的多来源跨行业数据集,我们的分析表明,竞争强度和合作都提高了诉讼频率,而与非合作公司相比,平衡合作使诉讼频率降低了约29%。在此过程中,本研究通过实证证明结构条件如何影响公司的外部法律风险,为合作和诉讼研究做出了贡献,为公司间关系的动态和治理提供了更细致的视角。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
17.30
自引率
20.40%
发文量
255
期刊介绍: Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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