Brand culture innovation, digital transformation, and the performance of agribusiness firms

IF 10.2 1区经济学 Q1 BUSINESS, FINANCE

International Review of Financial Analysis Pub Date : 2026-02-01 Epub Date: 2025-11-26 DOI:10.1016/j.irfa.2025.104825

Juan Tang , Qiaodan Li

引用次数: 0

Abstract

This study investigates the impact of brand culture innovation on the performance of agribusiness firms, drawing on a sample of Chinese A-share agricultural listed companies from 2014 to 2023. The results demonstrate that brand culture innovation exerts a significantly positive effect on firm performance. Heterogeneity analysis shows that this effect is more pronounced in non-state-owned enterprises and small and medium-sized enterprises. The moderating effect analysis further reveals that the positive influence of brand culture innovation is amplified by firms' digital transformation. Mechanism analysis indicates that brand culture innovation improves firm performance by increasing media attention and fostering green innovation. Overall, this study provides theoretical support and practical implications for agribusiness firms to adopt brand culture innovation, offering important insights for enhancing performance and promoting sustainable development.

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品牌文化创新、数字化转型与农业综合企业绩效

本研究以2014 - 2023年中国a股农业上市公司为样本，探讨品牌文化创新对农业综合企业绩效的影响。结果表明，品牌文化创新对企业绩效有显著的正向影响。异质性分析表明，这种效应在非国有企业和中小企业中更为明显。调节效应分析进一步表明，企业数字化转型放大了品牌文化创新的积极影响。机制分析表明，品牌文化创新通过增加媒体关注度和促进绿色创新来提高企业绩效。综上所述，本研究为农商企业实施品牌文化创新提供了理论支持和实践启示，为提升绩效和促进可持续发展提供了重要的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Review of Financial Analysis BUSINESS, FINANCE-

CiteScore

10.30

自引率

9.80%

发文量

366

期刊介绍： The International Review of Financial Analysis (IRFA) is an impartial refereed journal designed to serve as a platform for high-quality financial research. It welcomes a diverse range of financial research topics and maintains an unbiased selection process. While not limited to U.S.-centric subjects, IRFA, as its title suggests, is open to valuable research contributions from around the world.