Anna K. Zinn , Danyelle Greene , Sergey Kozlov , Bettina Grün , Yash Pandey , Marius Portmann , Sara Dolnicar
{"title":"Not worth the paper they are printed on? The effectiveness of table signs in reducing buffet plate waste","authors":"Anna K. Zinn , Danyelle Greene , Sergey Kozlov , Bettina Grün , Yash Pandey , Marius Portmann , Sara Dolnicar","doi":"10.1016/j.tourman.2025.105348","DOIUrl":null,"url":null,"abstract":"<div><div>All-you-can-eat buffets generate a substantial amount of food waste. Food production accounts for 26% of the world's total greenhouse gas emissions. Less food waste translates directly to carbon emission reductions. Buffet table signs are a frequently used communication tool in hotels and, if effective, represent a simple, cost-effective way to encourage guests not to overfill their plates. We tested several theory-based messages on table signs in a survey experiment (<em>N</em> = 500) and in a quasi-experimental field study at a hotel breakfast buffet, using average plate waste per guest in grams as the dependent variable. Several messages appeared promising in the survey. However, none reduced plate waste in the field, and two of them lowered guest satisfaction. With table signs widely used in hotels, this study demonstrates that this might be a risky strategy, which fails to achieve the intended outcome and can backfire in terms of the guest experience.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105348"},"PeriodicalIF":14.5000,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0261517725002183","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/11/14 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
All-you-can-eat buffets generate a substantial amount of food waste. Food production accounts for 26% of the world's total greenhouse gas emissions. Less food waste translates directly to carbon emission reductions. Buffet table signs are a frequently used communication tool in hotels and, if effective, represent a simple, cost-effective way to encourage guests not to overfill their plates. We tested several theory-based messages on table signs in a survey experiment (N = 500) and in a quasi-experimental field study at a hotel breakfast buffet, using average plate waste per guest in grams as the dependent variable. Several messages appeared promising in the survey. However, none reduced plate waste in the field, and two of them lowered guest satisfaction. With table signs widely used in hotels, this study demonstrates that this might be a risky strategy, which fails to achieve the intended outcome and can backfire in terms of the guest experience.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.