Demystifying the mist: Why do individuals hesitate to accept AI educational services?

IF 3.6 2区心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY

British journal of psychology Pub Date : 2026-07-10 Epub Date: 2025-11-10 DOI:10.1111/bjop.70040

Aiping Shao, Zhi Lu, Stephanie Q. Liu, Yin Shi, Wei Lu

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引用次数: 0

Abstract

Rapid advances in AI technology are fuelling the proliferation of AI applications across industries, including educational services. With the allure of intelligent tutoring, individuals now face the choice of their educational approach—either parental engagement or utilizing AI educational services. This research employs an experimental design approach to examine individuals' decision-making processes involving AI educational services. Across five studies, we observe that, relative to AI educational services, parental engagement induces less guilt, receives a higher valuation and increases individuals' willingness to recommend it to others. We attribute these preferences to a perceived parental responsibility. Intrinsic attribution and conformity promote individuals' WOM. This research is the first to uncover the impact of educational approaches on individuals' guilt and downstream behaviours in the AI-in-Education field, shedding light on attribution as its underlying mechanism and offering actionable strategies to enhance individuals' WOM. The findings offer novel insights to AI-human interaction psychological research and hold practical implications for AI-in-Education industry practitioners.

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揭秘迷雾：为什么个人不愿意接受人工智能教育服务？

人工智能技术的快速发展正在推动包括教育服务在内的各个行业的人工智能应用激增。随着智能辅导的诱惑，个人现在面临着他们的教育方法的选择——要么父母参与，要么利用人工智能教育服务。本研究采用实验设计方法来考察涉及人工智能教育服务的个人决策过程。在五项研究中，我们观察到，相对于人工智能教育服务，父母的参与引起的内疚感更少，得到了更高的评价，并增加了个人向他人推荐的意愿。我们将这些偏好归因于一种感知到的父母责任。内在归因和从众促进了个体的口碑。本研究首次揭示了教育方法对教育人工智能领域个人内疚感和下游行为的影响，揭示了归因作为其潜在机制，并提供了可操作的策略来增强个人的WOM。这些发现为人工智能-人类互动心理学研究提供了新的见解，并对人工智能教育行业从业者具有实际意义。

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来源期刊

British journal of psychology PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

7.60

自引率

2.50%

发文量

期刊介绍： The British Journal of Psychology publishes original research on all aspects of general psychology including cognition; health and clinical psychology; developmental, social and occupational psychology. For information on specific requirements, please view Notes for Contributors. We attract a large number of international submissions each year which make major contributions across the range of psychology.