From awareness to engagement: Designing, executing and evaluating a school-based participatory CSR campaign

IF 1.3 3区社会学 Q3 SOCIAL WORK

International Social Work Pub Date : 2025-11-06 DOI:10.1177/00208728251371517

Jose John, Kiran Thampi, Jolly John Odathakkal, Saju Madavanakadu, Smiju I S

引用次数: 0

Abstract

Participatory Corporate Social Responsibility (CSR) campaigns are highly valued for enhancing engagement and behavioural change among its stakeholders. This study evaluated the ‘Say No to Single-Use Plastic’ campaign, implemented by 200 social work students in collaboration with a Public Sector Undertaking and a University Social Work College. The study used a qualitative approach and thematic analysis and further evaluated the campaign through four theoretical lenses. Key findings included increased environmental awareness, stakeholder engagement, behavioural shifts and sustainability challenges. The study offers insights for social work practice and social care policy by advocating for institutional support of community-led CSR initiatives promoting environmental responsibility.

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从意识到参与：设计、执行和评估以学校为基础的参与式企业社会责任活动

参与式企业社会责任（CSR）活动因加强利益相关者的参与和行为改变而受到高度重视。这项研究评估了“对一次性塑料说不”运动，该运动由200名社会工作专业的学生与一家公共事业机构和一所大学社会工作学院合作实施。该研究采用了定性方法和专题分析，并通过四个理论视角进一步评估了该活动。主要发现包括提高环保意识、利益相关者参与、行为转变和可持续发展挑战。该研究通过倡导机构支持社区主导的企业社会责任倡议，促进环境责任，为社会工作实践和社会关怀政策提供了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Social Work SOCIAL WORK-

CiteScore

4.70

自引率

9.10%

发文量

期刊介绍： Communicating Knowledge Across the Spectrum International Social Work is a scholarly refereed journal designed to extend knowledge and promote communication in the fields of social development, social welfare and human services. Its major focus is on international themes in the delivery of services, the functions of social work professionals and the education of social workers.