Tobacco imagery in Nigerian music videos from 1999 to 2023: a content analysis.

IF 4.7 2区医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Tobacco Control Pub Date : 2025-10-24 DOI:10.1136/tc-2025-059644

Abayomi Adeosun, Karin Gross, Joachim Pelikan, Joshua Awogbemi

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引用次数: 0

Abstract

Background: Tobacco imagery in music videos can glamorise smoking, influencing youth attitudes and behaviours, yet its prevalence in Nigerian music, a global cultural force driven mainly by the Afrobeats genre, remains underexplored.

Methods: This content analysis examined tobacco imagery in 880 Nigerian music videos from 1999 to 2023, sourced from YouTube based on top song charts. Videos were coded for user demographics, tobacco product types and paraphernalia across 15 s episodes. Trends were analysed, and future prevalence was forecasted to 2050 using the Holt-Winters method.

Results: Tobacco imagery was observed in 153 of 880 videos (17.4%), having combined 3.1 billion YouTube views. Cigarettes (51%) and cigars (34%) dominated, followed by shisha (7%), tobacco pipe (5%) and e-cigarettes (3%). Tobacco imagery appeared in the first 15 s of 23% of videos. Five artists accounted for 28% of videos with tobacco imagery and 33% of the tobacco events. The proportion of videos with tobacco imagery increased by 1.58 percentage points annually and is projected to exceed 55% by 2050 without intervention.

Conclusions: Tobacco imagery is prevalent in Nigerian music videos, amplified by Afrobeats' global reach and youth viewership. The upward trend and shift towards newer products like shisha and e-cigarettes signal evolving public health risks and underscores the need for robust enforcement of existing regulations, alongside artist and corporate engagement to mitigate tobacco normalisation.

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1999年至2023年尼日利亚音乐视频中的烟草图像：内容分析。

背景：音乐视频中的烟草图像可以美化吸烟，影响年轻人的态度和行为，但它在尼日利亚音乐中的流行程度仍未得到充分探讨，尼日利亚音乐是一种主要由非洲节拍流派推动的全球文化力量。方法：本内容分析检查了1999年至2023年期间来自YouTube热门歌曲排行榜的880个尼日利亚音乐视频中的烟草图像。视频根据用户人口统计数据、烟草产品类型和15集的随身物品进行编码。分析了趋势，并使用Holt-Winters方法预测了到2050年的未来流行率。结果：在880个视频中，有153个（17.4%）出现了烟草图像，YouTube的总浏览量为31亿。香烟（51%）和雪茄（34%）占主导地位，其次是水烟（7%）、烟斗（5%）和电子烟（3%）。烟草图像出现在23%的视频的前15秒。五位艺术家占了28%的烟草图像视频和33%的烟草事件。含有烟草图像的视频比例每年增加1.58个百分点，如果不进行干预，预计到2050年将超过55%。结论：烟草图像在尼日利亚音乐视频中很普遍，这被Afrobeats的全球影响力和青年观众放大了。向水烟和电子烟等新产品的上升趋势和转变表明，公共卫生风险不断变化，并强调需要强有力地执行现有法规，同时需要艺术家和企业参与，以减缓烟草正常化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tobacco Control 医学-公共卫生、环境卫生与职业卫生

CiteScore

9.10

自引率

26.90%

发文量

223

审稿时长

6-12 weeks

期刊介绍： Tobacco Control is an international peer-reviewed journal covering the nature and consequences of tobacco use worldwide; tobacco''s effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population-level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.