How multi-actor interactions shape peer engagement behaviors on peer-to-peer accommodation platforms: The role of platform intermediation

IF 8.3 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Jing Pang , Xiaorong Fu , Rui Luan , Lifei Bai
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Abstract

Peer engagement behaviors (PEBs) on peer-to-peer accommodation platforms have attracted considerable scholarly attention. This paper employs a multi-actor interaction framework to explore the determinants and underlying mechanisms of these behaviors within platform contexts. Drawing on two empirical studies, we demonstrate that peer-to-peer social interactions have a significant positive impact on peer engagement behaviors (PEBs). Peer customers’ perceived autonomy, competence, and relatedness mediate this relationship, while platform intermediation plays a moderating role in this process. However, the influence mechanisms are significantly different in high and low platform intermediation contexts. Specifically, in high platform intermediation contexts, social interactions enhance PEBs by positively influencing peer customers’ perceived autonomy, whereas in low platform intermediation contexts, these social interactions boost PEBs by increasing peer customers’ perceived competence. This research contributes a comprehensive framework for analyzing PEBs within platform contexts and offers valuable insights for platforms seeking to systematically assess their governance structures.
多参与者互动如何影响点对点住宿平台上的同伴参与行为:平台中介的作用
点对点住宿平台上的同伴参与行为(Peer engagement behavior, PEBs)引起了学术界的广泛关注。本文采用多参与者交互框架来探索平台环境中这些行为的决定因素和潜在机制。通过两项实证研究,我们证明了点对点社会互动对同伴参与行为(PEBs)有显著的正向影响。同伴顾客感知的自主性、能力和关联性在这一关系中起中介作用,平台中介在这一过程中起调节作用。然而,在高平台和低平台中介环境中,影响机制显著不同。具体而言,在高平台中介情境中,社会互动通过积极影响同伴顾客感知自主性来促进peb,而在低平台中介情境中,社会互动通过增加同伴顾客感知能力来促进peb。这项研究为在平台上下文中分析peb提供了一个全面的框架,并为寻求系统评估其治理结构的平台提供了有价值的见解。
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来源期刊
International Journal of Hospitality Management
International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
21.20
自引率
9.40%
发文量
218
审稿时长
85 days
期刊介绍: The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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