Understanding Traveler Behavior Before, During, and Post COVID-19

IF 5.7 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-10-19 DOI:10.1002/jtr.70137

Xiaoxu Wang, James F. Petrick

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Abstract

While much research has been conducted related to COVID-19's impact on travel, little research has examined the underlying determinants of changes in behavior and how it shifted across time. Grounded by the Theory of Planned Behavior (TPB) and the concept of constraint negotiation, this qualitative study simulates a longitudinal method to understand traveler behavior changes before, during, and after the COVID-19 pandemic. In-depth interviews revealed that behavioral changes were and will be influenced by travelers' attitudes, subjective norms, and perceived behavioral control. Furthermore, the results suggest that each dimension of the TPB interacts with the others during the travel decision-making process. Travelers' ability to negotiate constraints was also found to play an important role in influencing participants' behaviors, suggesting it to be a strong addition to the TPB. Practical implications include important directions for destinations to better understand visitors' attitudes, the roles of others, and how to aid in reducing constraints.

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了解旅行者在COVID-19之前、期间和之后的行为

虽然已经就COVID-19对旅行的影响进行了大量研究，但很少有研究调查了行为变化的潜在决定因素以及它如何随着时间的推移而变化。本定性研究以计划行为理论（TPB）和约束协商的概念为基础，采用纵向模拟方法来了解COVID-19大流行之前、期间和之后的旅行者行为变化。深度访谈显示，游客的态度、主观规范和感知行为控制会影响游客的行为变化。此外，研究结果表明，在旅游决策过程中，城市规划的各个维度之间存在相互作用。旅行者协商约束的能力也被发现在影响参与者的行为方面发挥着重要作用，这表明它是对TPB的一个强有力的补充。实际意义包括为目的地提供重要的方向，以便更好地了解游客的态度，其他人的角色，以及如何帮助减少限制。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.