Jack Black, Theo Lynn, Itoiz Rodrigo-Jusue, Daniel Kilvington
{"title":"#JewGoal: Llanguage , enjoyment, and the persistence of antisemitism in online gaming and sports communities","authors":"Jack Black, Theo Lynn, Itoiz Rodrigo-Jusue, Daniel Kilvington","doi":"10.1177/14614448251384255","DOIUrl":null,"url":null,"abstract":"Exploring how online hate speech infiltrates public discourse, this article examines the antisemitic hashtag, ‘#JewGoal’, tracing its spread from the FIFA gaming community to online football discussions. Analysing 1364 public tweets on the platform ‘X’ (formerly Twitter), the article illustrates how the hashtag, framed as humour and sports commentary, perpetuated antisemitic stereotypes through historical tropes and cultural symbols. Utilizing the Lacanian concepts of <jats:italic toggle=\"yes\">jouissance</jats:italic> and <jats:italic toggle=\"yes\">llanguage</jats:italic> , the study reveals how #JewGoal extended beyond mere humour, exposing an excessive enjoyment tied to its repetitive and absurd use. This dual function – offering inclusion in online communities while perpetuating harm – underscores how normalized antisemitic language infiltrates sports fandom. By framing #JewGoal as a <jats:italic toggle=\"yes\">llanguage</jats:italic> of hate, its impact lies not in explicit content but in its provocative repetition. By detailing the persistence of antisemitism in digital spaces, the article emphasizes the need to critically address the enjoyment derived from harmful online speech.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"101 1","pages":""},"PeriodicalIF":4.3000,"publicationDate":"2025-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Media & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/14614448251384255","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Exploring how online hate speech infiltrates public discourse, this article examines the antisemitic hashtag, ‘#JewGoal’, tracing its spread from the FIFA gaming community to online football discussions. Analysing 1364 public tweets on the platform ‘X’ (formerly Twitter), the article illustrates how the hashtag, framed as humour and sports commentary, perpetuated antisemitic stereotypes through historical tropes and cultural symbols. Utilizing the Lacanian concepts of jouissance and llanguage , the study reveals how #JewGoal extended beyond mere humour, exposing an excessive enjoyment tied to its repetitive and absurd use. This dual function – offering inclusion in online communities while perpetuating harm – underscores how normalized antisemitic language infiltrates sports fandom. By framing #JewGoal as a llanguage of hate, its impact lies not in explicit content but in its provocative repetition. By detailing the persistence of antisemitism in digital spaces, the article emphasizes the need to critically address the enjoyment derived from harmful online speech.
期刊介绍:
New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.