The influence of interpersonal harmony on sustainable consumption behavior in China from a Confucian perspective: exploring the dual-path mediating role of ethics and norms.
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引用次数: 0
Abstract
Introduction: Resource scarcity is a critical issue facing the world today. Environmentally friendly consumption is essential for achieving sustainable social development. While existing literature has predominantly examined the harmony between humans and the environment, there is limited understanding of how interpersonal harmony among individuals influences sustainable consumption behavior.
Method: This study collected survey data from 526 urban residents in China. Structural equation modeling was used to test the hypothesized relationships among interpersonal harmony, ethical evaluation, personal norms, and sustainable consumption behavior.
Results: (1) All scales demonstrated good reliability (Cronbach's α > 0.70, CR > 0.70) and validity (AVE > 0.50). CFA results confirmed acceptable model fit (Srmr = 0.038, Rms theta = 0.098). (2) Interpersonal harmony had a significantly positive effect on sustainable consumption behavior. (3) Ethical evaluation played an independent mediating role between interpersonal harmony and sustainable consumption behavior. (4) Personal norms played an independent mediating role between interpersonal harmony and sustainable consumption behavior. (5) Ethical evaluation and personal norms as chain mediators in the association between interpersonal harmony and sustainable consumption behavior. (6) Environmental cognition positively moderated the relationship between ethical evaluation and personal norms.
Discussion: These findings highlight the importance of interpersonal harmony in promoting sustainable consumption behavior. Practically, the study suggests that managers and policymakers should guide consumers to cultivate harmonious cultural values and strengthen civic moral awareness to encourage sustainable consumption.
期刊介绍：
Frontiers in Psychology is the largest journal in its field, publishing rigorously peer-reviewed research across the psychological sciences, from clinical research to cognitive science, from perception to consciousness, from imaging studies to human factors, and from animal cognition to social psychology. Field Chief Editor Axel Cleeremans at the Free University of Brussels is supported by an outstanding Editorial Board of international researchers. This multidisciplinary open-access journal is at the forefront of disseminating and communicating scientific knowledge and impactful discoveries to researchers, academics, clinicians and the public worldwide. The journal publishes the best research across the entire field of psychology. Today, psychological science is becoming increasingly important at all levels of society, from the treatment of clinical disorders to our basic understanding of how the mind works. It is highly interdisciplinary, borrowing questions from philosophy, methods from neuroscience and insights from clinical practice - all in the goal of furthering our grasp of human nature and society, as well as our ability to develop new intervention methods.
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