How does eFangelism trigger hedonic consumption in sports? The mediating role of fan engagement through social networking sites.

IF 3 3区心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY

BMC Psychology Pub Date : 2025-10-10 DOI:10.1186/s40359-025-03418-0

Mehmet Ali Horozoğlu, Ozan Korkmaz

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引用次数: 0

Abstract

Background: The power of sports, which plays an important role in bringing modern societies together, in shaping the behavior of individuals cannot be ignored. The role of this power in individuals' consumption behavior is worth examining. The current study examined the mediating role of fan engagement through social networking sites in the relationship between Sports eFangelism and hedonic consumption in sports.

Methods: The participants were football fans in Türkiye (N = 495). The Sport eFangelism Scale, Fan Engagement through Social Networking Sites Scale, and Hedonic Consumption Attitude Scale in Sports were used to collect the data.

Results: The study results showed that fan engagement through social networking sites has a mediating role in the relationship between Sports eFangelism and hedonic consumption in sports. In addition, hedonic consumption in sports has a significant positive relationship with Sports eFangelism and fan engagement through social networking sites.

Conclusions: This study reveals that Sports eFangelism is positively associated with hedonic consumption in sports, and that fan engagement through social networking sites plays a significant mediating role in this relationship. These findings emphasize the importance of digital fan communities in shaping sports consumption behaviors.

Abstract Image

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福音主义如何引发体育中的享乐消费？社交网站对粉丝参与的中介作用。

背景：体育在将现代社会团结在一起方面发挥着重要作用，在塑造个人行为方面的力量不容忽视。这种权力在个人消费行为中的作用值得研究。本研究考察了球迷参与社交网站在体育福音主义与体育享乐消费关系中的中介作用。方法：研究对象为基耶州足球迷（N = 495）。采用体育福音主义量表、社交网站粉丝参与量表和体育享乐消费态度量表收集数据。结果：研究结果表明，球迷通过社交网站参与体育福音主义与体育享乐消费之间的关系具有中介作用。此外，体育享乐消费与体育福音主义和通过社交网站的粉丝参与存在显著的正相关关系。结论：本研究发现体育福音主义与体育享乐消费呈正相关，社交网站的粉丝参与在这一关系中起着显著的中介作用。这些发现强调了数字粉丝社区在塑造体育消费行为方面的重要性。

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来源期刊

BMC Psychology Psychology-Psychology (all)

CiteScore

3.90

自引率

2.80%

发文量

265

审稿时长

24 weeks

期刊介绍： BMC Psychology is an open access, peer-reviewed journal that considers manuscripts on all aspects of psychology, human behavior and the mind, including developmental, clinical, cognitive, experimental, health and social psychology, as well as personality and individual differences. The journal welcomes quantitative and qualitative research methods, including animal studies.