Examining Scleritis Content on the Social Media App 'TikTok': A Comprehensive Analysis of Quality, Engagement, and Misinformation.

IF 2 4区医学 Q2 OPHTHALMOLOGY

Ocular Immunology and Inflammation Pub Date : 2025-10-11 DOI:10.1080/09273948.2025.2570059

Sara A Khan, Rayna Marshall, Wendy See, Israel Mendez-Bermudez, Meghan Berkenstock

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引用次数: 0

Abstract

Purpose: TikTok has emerged as one of the most popular video-based social media platforms with over 1 billion active users. It has also become a popular source for medical information, posing safety concerns about potentially misleading or inaccurate content. This study explored scleritis-related content on TikTok to evaluate content quality, engagement metrics, and misinformation.

Methods: Using TikTok's search function, videos tagged with 'scleritis,' 'anterior scleritis,' and 'posterior scleritis' were analyzed. Videos were categorized by creator type, engagement (views, likes, comments, shares), and content type (informative, misinformation, personal experience, diagnosis, miscellaneous). The Patient Education Materials and Assessment Tool - Audiovisual (PEMAT-AV) assessed understandability and actionability, focusing on word choice, organization, visual aids, and actionable advice.

Results: A total of 69 videos were analyzed; most were created by patients (88.4%, n = 61). Average engagement per video was 29 001 views, 403 likes, 24 comments, and 6 shares. While 84.1% (n=58) were informative, 10.1% (n = 7) contained misinformation. The mean PEMAT understandability score was 37.0%, and actionability was 6.0%, indicating poor educational quality.

Conclusion: Most scleritis-related TikToks are from non-medical professionals with 10.1% containing misinformation. Content demonstrated low understandability and actionability. Physician-created videos are needed to improve scleritis-related medical information on TikTok and ensure more accurate, accessible, and actionable content for users seeking reliable health information.

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检查社交媒体应用程序“TikTok”上的硬膜内容：质量，参与度和错误信息的综合分析。

目的：TikTok已成为最受欢迎的视频社交媒体平台之一，拥有超过10亿活跃用户。它也成为一个受欢迎的医疗信息来源，引发了对潜在误导或不准确内容的安全担忧。这项研究探讨了TikTok上与巩膜炎相关的内容，以评估内容质量、参与度指标和错误信息。方法：利用TikTok的搜索功能，对标记为“巩膜炎”、“前巩膜炎”和“后巩膜炎”的视频进行分析。视频按创作者类型、参与度（观看、点赞、评论、分享）和内容类型（信息、错误信息、个人经历、诊断、杂项）进行分类。患者教育材料和评估工具-视听（PEMAT-AV）评估可理解性和可操作性，重点是单词选择，组织，视觉辅助和可操作的建议。结果：共分析69个视频；多数为患者所致（88.4%,n = 61）。每个视频的平均访问量为29001次观看，403次点赞，24条评论和6次分享。84.1% （n=58）包含信息，10.1% （n= 7）包含错误信息。PEMAT平均分可理解性为37.0%，可操作性为6.0%，教育质量较差。结论：大多数与巩膜炎相关的tiktok来自非医疗专业人员，其中10.1%包含错误信息。内容的可理解性和可操作性较低。为了改善TikTok上与巩膜炎相关的医疗信息，确保为寻求可靠健康信息的用户提供更准确、可访问和可操作的内容，需要医生制作的视频。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Ocular Immunology and Inflammation 医学-眼科学

CiteScore

6.20

自引率

15.20%

发文量

285

审稿时长

6-12 weeks

期刊介绍： Ocular Immunology & Inflammation ranks 18 out of 59 in the Ophthalmology Category.Ocular Immunology and Inflammation is a peer-reviewed, scientific publication that welcomes the submission of original, previously unpublished manuscripts directed to ophthalmologists and vision scientists. Published bimonthly, the journal provides an international medium for basic and clinical research reports on the ocular inflammatory response and its control by the immune system. The journal publishes original research papers, case reports, reviews, letters to the editor, meeting abstracts, and invited editorials.