Negative targets specifically enhance conscious and unconscious social attention.

Abstract

Humans are highly adept at utilizing various social signals, such as eye gaze and biological motion (BM), to detect important events (e.g. threat, reward) in the environment, a phenomenon termed social attention. Here we investigated whether the affective information carried by the contextual event would modulate this social attention behaviour. By introducing natural emotional pictures (negative, neutral and positive) as peripheral probing targets within the modified central cueing paradigm, we found that central BM induced a stronger attentional orienting effect towards negative targets than neutral and positive ones. Moreover, this modulation was observed in attentional effects induced by another well-known social cue (i.e. eye gaze), whereas no such effect was obtained with the non-social arrow cues. Importantly, this negativity bias persisted at the subliminal level, as shown by the significant attentional effects towards negative targets induced by unconscious social cues (i.e. BM, eye gaze). In contrast, no attentional effects were obtained with non-conscious arrow cues. Overall, these findings reveal a general enhancement of negative targets on conscious and unconscious social attention induced by different types of social signals (i.e. BM, eye gaze) and highlight the distinction of social attention compared to non-social attention in detecting potentially detrimental events.