Exploring travelers' intentions to adopt gamified green travel applications: An integrated model of TAM and TPB

IF 4.4 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2025-10-10 DOI:10.1016/j.rtbm.2025.101515

Wenjing Wang , Jianzhong Ma , Hongcheng Gan , Mingjun Wang , Yanbin Zhang , Jinpeng Wen

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引用次数: 0

Abstract

Amidst escalating urban traffic congestion and environmental concerns, promoting green travel has become a global imperative. Despite growing interest in sustainable transportation, the adoption of green travel modes remains limited due to various barriers such as convenience and motivation. Gamified green travel applications, which integrate game design elements into travel planning, have emerged as a promising solution to enhance user engagement and motivation for sustainable travel. This study investigates travelers' intentions to adopt these applications in Shanghai, integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Data from 437 residents were analyzed using PLS-SEM. Results show that Perceived Usefulness (PU) positively influences Instrumental Attitude (IATT) and Experiential Attitude (EATT), while Perceived Ease of Use affects PU and EATT but not IATT. Subjective Norms and Perceived Behavioral Control significantly impact adoption intentions. Additionally, rewards enhance PU, IATT, and EATT. This study contributes by integrating TAM, TPB, and rewards, offering insights for promoting sustainable travel behaviors through enhanced user experience and effective incentives. The results provide valuable insights for policymakers and application developers, emphasizing the need to enhance user experience, leverage social influence, and incorporate effective reward mechanisms to promote sustainable travel behaviors.

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探索旅行者采用游戏化绿色出行应用的意向：TAM与TPB的整合模型

随着城市交通拥堵和环境问题的加剧，促进绿色出行已成为全球的当务之急。尽管人们对可持续交通的兴趣日益浓厚，但由于便利和动机等各种障碍，绿色出行方式的采用仍然有限。游戏化的绿色旅行应用程序，将游戏设计元素整合到旅行计划中，已经成为一种有希望的解决方案，可以提高用户的参与度和可持续旅行的动机。本研究结合技术接受模型（TAM）和计划行为理论（TPB），对上海地区旅客采用这些应用程序的意愿进行了调查。使用PLS-SEM分析了437名居民的数据。结果显示，感知有用性对工具态度和体验态度有正向影响，感知易用性对工具态度和体验态度有正向影响，对工具态度和体验态度没有正向影响。主观规范和感知行为控制显著影响收养意愿。此外，奖励可以提高PU、IATT和EATT。本研究通过整合TAM、TPB和奖励，为通过增强用户体验和有效激励来促进可持续旅游行为提供了见解。研究结果为政策制定者和应用开发者提供了有价值的见解，强调了提高用户体验、利用社会影响力和纳入有效奖励机制以促进可持续出行行为的必要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector