Exploring the impact of responsible AI usage on users’ behavioral intentions

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge Pub Date : 2025-10-11 DOI:10.1016/j.jik.2025.100813

Charbel Chedrawi , Gloria Haddad , Abbas Tarhini , Souheir Osta , Nahil Kazoun

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Abstract

Artificial Intelligence (AI) increasingly influences daily life, yet a comprehensive understanding of responsible AI usage, particularly from legal, ethical, and practical perspectives, remains limited. This quantitative study, conducted in Lebanon and grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT), employs Structural Equation Modeling (SEM) to examine responsible AI usage. Findings reveal that Responsible AI practices significantly influence technology adoption, demonstrating positive correlations between model variables and users’ behavioral intentions. The study offers both theoretical and practical implications: theoretically, it extends the UTAUT model by integrating the Responsible AI construct, contributing insights into user behavior in emerging markets; practically, it highlights how Responsible AI shapes user engagement. The paper concludes with recommendations for Lebanese organizations to promote ethical AI practices and implement guidelines encouraging responsible adoption.

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探索负责任的人工智能使用对用户行为意图的影响

人工智能（AI）对日常生活的影响越来越大，但对负责任的人工智能使用的全面理解，特别是从法律、伦理和实践的角度来看，仍然有限。这项定量研究在黎巴嫩进行，以技术接受和使用统一理论（UTAUT）为基础，采用结构方程模型（SEM）来检查负责任的人工智能使用。研究结果显示，负责任的人工智能实践显著影响技术采用，表明模型变量与用户行为意图之间存在正相关。该研究提供了理论和实践意义：理论上，它通过整合负责任的人工智能结构扩展了UTAUT模型，为新兴市场的用户行为提供了见解；实际上，它强调了负责任的AI如何塑造用户粘性。该文件最后提出了黎巴嫩组织促进道德人工智能实践和实施鼓励负责任采用的指导方针的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Innovation & Knowledge Multiple-

CiteScore

16.10

自引率

12.70%

发文量

118

审稿时长

37 days

期刊介绍： The Journal of Innovation and Knowledge (JIK) explores how innovation drives knowledge creation and vice versa, emphasizing that not all innovation leads to knowledge, but enduring innovation across diverse fields fosters theory and knowledge. JIK invites papers on innovations enhancing or generating knowledge, covering innovation processes, structures, outcomes, and behaviors at various levels. Articles in JIK examine knowledge-related changes promoting innovation for societal best practices. JIK serves as a platform for high-quality studies undergoing double-blind peer review, ensuring global dissemination to scholars, practitioners, and policymakers who recognize innovation and knowledge as economic drivers. It publishes theoretical articles, empirical studies, case studies, reviews, and other content, addressing current trends and emerging topics in innovation and knowledge. The journal welcomes suggestions for special issues and encourages articles to showcase contextual differences and lessons for a broad audience. In essence, JIK is an interdisciplinary journal dedicated to advancing theoretical and practical innovations and knowledge across multiple fields, including Economics, Business and Management, Engineering, Science, and Education.