Uncovering Motivation for Sustainable Entrepreneurship in Fashion, Beauty, and Wellness: Evidence From Global North and Global South

IF 13.3 1区管理学 Q1 BUSINESS

Business Strategy and The Environment Pub Date : 2025-10-09 DOI:10.1002/bse.70263

Ekaterina Ivanova, Mihajlo Jakovljevic, Marina Klevtsova, Yuriy Timofeyev

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引用次数: 0

Abstract

Sustainable entrepreneurship plays a crucial role in driving sustainable development, yet the motivation behind entrepreneurs' decisions to engage in sustainable businesses remains understudied. This research aims to identify the factors influencing entrepreneurs' motivation to engage in sustainable business in the fashion, beauty, and wellness industries. Employing a qualitative thematic content analysis of sustainable entrepreneurship cases published on the AIM2Flourish platform, the study reveals distinct patterns across different socioeconomic contexts. In “rising” economies, motivation for sustainable entrepreneurship is rooted in appreciative compassion, while developed countries show a greater emphasis on conscious guilt. Notably, the study demonstrates that the factors influencing entrepreneurs' motivation for sustainable businesses in developed countries are more complex and inside‐out oriented, while those in rising economies are more homogeneous and directed outside‐in. These findings contribute to a more nuanced understanding of sustainable entrepreneurship drivers across varying cultural landscapes. The results offer valuable context‐specific insights for policymakers and educators seeking to foster sustainable business practices.

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揭示时尚、美容和健康领域可持续创业的动机：来自全球北方和全球南方的证据

可持续创业在推动可持续发展方面发挥着至关重要的作用，但企业家决定从事可持续企业背后的动机仍未得到充分研究。本研究旨在找出影响企业家在时尚、美容和健康行业从事可持续经营动机的因素。通过对aim2thrive平台上发布的可持续创业案例进行定性专题内容分析，该研究揭示了不同社会经济背景下的独特模式。在“新兴”经济体中，可持续创业的动机根植于感激的同情，而发达国家则更强调有意识的内疚。值得注意的是，该研究表明，在发达国家，影响企业家可持续经营动机的因素更为复杂，且由内向外导向，而在新兴经济体，影响企业家可持续经营动机的因素则更为同质，且由外向内导向。这些发现有助于更细致地理解不同文化背景下的可持续创业驱动因素。研究结果为寻求促进可持续商业实践的政策制定者和教育工作者提供了有价值的具体背景见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.