Edgy in the ‘right’ way: Meeting pent-up demand for youth-oriented local content on Saudi TV

IF 1.1 2区艺术学 0 FILM, RADIO, TELEVISION

Critical Studies in Television Pub Date : 2025-10-07 DOI:10.1177/17496020251378308

Naomi Sakr

引用次数: 0

Abstract

Despite accounting for some 60% of the population, Saudi Arabia’s under-30s spent a long time not seeing themselves on screen, except in comedy, satire and drama they made themselves and circulated on YouTube. Things have changed spectacularly under the transformational Vision 2030 project spearheaded by the kingdom’s de facto ruler, Crown Prince Mohammed Bin Salman, launched in 2016 and aimed first and foremost at youth. Drawing on insights from cultural proximity theory, this article explores how a state-sponsored emphasis on Saudi identity and national unity has shaped changes in television production structures and content aimed at engaging young audiences.

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以“正确”的方式急躁：满足沙特电视台对面向年轻人的本地内容被压抑的需求

尽管沙特阿拉伯的30岁以下人口约占总人口的60%，但他们很长一段时间都没有在屏幕上看到自己，除了他们自己制作并在YouTube上传播的喜剧、讽刺和戏剧。在沙特事实上的统治者、王储穆罕默德·本·萨勒曼（Mohammed Bin Salman）于2016年发起的转型愿景2030项目下，情况发生了惊人的变化，该项目首先针对的是年轻人。根据文化接近理论的见解，本文探讨了国家支持的对沙特身份和民族团结的强调如何影响了旨在吸引年轻观众的电视制作结构和内容的变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Critical Studies in Television FILM, RADIO, TELEVISION-

CiteScore

2.10

自引率

30.00%

发文量

期刊介绍： Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.