Wann-Yih Wu , Ying-Kai Liao , Wei-Shiun Chang , Thi Thinh Vo , Gia Vung Dang , Ting Chih Wu , Leang Un , Sambath Phou , Chandy Hang
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引用次数: 0
Abstract
This study provides a comprehensive evaluation of the competitiveness and efficiency of 52 Cambodian commercial banks through the integration of a multi-criteria Enterprise Competitiveness Index (ECI), two-stage Data Envelopment Analysis (DEA), and a Back Propagation Neural Network (BPNN). Grounded in the Resource-Based View (RBV), Dynamic Capability Theory (DCT), and the Resource–Capability–Performance (RCP) framework, the model captures both internal efficiency and broader strategic potential. The ECI offers a multidimensional benchmark encompassing financial, marketing, operational, and human resource dimensions. Two-stage DEA evaluates how effectively banks convert inputs (e.g., advertising, labor quality) into intermediate outputs (e.g., productivity measures) and subsequently into financial performance. A BPNN is incorporated to model non-linear relationships and forecast profitability outcomes with over 85 % prediction accuracy. Findings reveal significant variation in banks' ability to translate operational productivity into financial returns, indicating potential strategic misalignments. Some banks exhibit high resource utilization but fail to achieve commensurate profitability, while others demonstrate strong financial outcomes despite weaker operational foundations. The integration of the ECI and DEA highlights the distinction between technical efficiency and long-term competitiveness, while the BPNN enhances strategic foresight by capturing hidden patterns across performance variables. This multi-method approach offers valuable insights for regulators and managers in emerging financial markets, particularly in addressing governance, resource allocation, and sustainable growth strategies. The study not only fills methodological gaps in traditional banking efficiency models but also provides a robust tool for adaptive strategic planning in Cambodia's rapidly evolving banking landscape.
期刊介绍:
Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.