Environmental attitudes’ impact on mobility-as-a-service in tourism destinations: The Canary Islands case

IF 7.7 1区工程技术 Q1 ENVIRONMENTAL STUDIES

Transportation Research Part D-transport and Environment Pub Date : 2025-10-02 DOI:10.1016/j.trd.2025.104997

Concepción Román , Rosa Marina González , Juan Carlos Martín

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引用次数: 0

Abstract

This paper examines how environmental attitudes affect preferences for mobility-as-a-service (MaaS) in two major mass tourism destinations in the Canary Islands. Using data from a survey that includes a discrete choice experiment presenting a range of mobility packages and several attitudinal questions, a hybrid choice model is estimated to assess how tourists’ perceptions of MaaS features vary with environmental concern and behaviour, both in daily life and during vacations. The study contributes to a better understanding of MaaS adoption among tourists by calculating their willingness to pay (WTP) for specific components and, critically, analysing their elasticity relative to key latent variables. Our research also evaluates various policy scenarios, revealing that tourists are significantly more inclined to adopt MaaS packages that integrate public transport and offer distinct benefits for excursions. These novel insights provide direct empirical support for policies promoting sustainable tourism and offer a robust framework for MaaS service design.

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环境态度对旅游目的地交通服务的影响：加那利群岛案例

本文考察了环境态度如何影响加那利群岛两个主要大众旅游目的地对移动即服务（MaaS）的偏好。利用来自一项调查的数据，该调查包括一个离散的选择实验，提出了一系列的流动性套餐和几个态度问题，估计了一个混合选择模型，以评估游客对MaaS特征的看法如何随着日常生活和度假期间的环境关注和行为而变化。该研究通过计算游客对特定组件的支付意愿（WTP），以及分析其相对于关键潜在变量的弹性，有助于更好地了解游客对MaaS的采用情况。我们的研究还评估了各种政策情景，发现游客明显更倾向于采用整合公共交通的MaaS套餐，并为短途旅行提供明显的好处。这些新颖的见解为促进可持续旅游的政策提供了直接的实证支持，并为MaaS服务设计提供了一个强大的框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation Research Part D-transport and Environment 工程技术-运输科技

CiteScore

14.40

自引率

9.20%

发文量

314

审稿时长

39 days

期刊介绍： Transportation Research Part D: Transport and Environment focuses on original research exploring the environmental impacts of transportation, policy responses to these impacts, and their implications for transportation system design, planning, and management. The journal comprehensively covers the interaction between transportation and the environment, ranging from local effects on specific geographical areas to global implications such as natural resource depletion and atmospheric pollution. We welcome research papers across all transportation modes, including maritime, air, and land transportation, assessing their environmental impacts broadly. Papers addressing both mobile aspects and transportation infrastructure are considered. The journal prioritizes empirical findings and policy responses of regulatory, planning, technical, or fiscal nature. Articles are policy-driven, accessible, and applicable to readers from diverse disciplines, emphasizing relevance and practicality. We encourage interdisciplinary submissions and welcome contributions from economically developing and advanced countries alike, reflecting our international orientation.