Themes, perspectives, and educational quality of content related to #PapSmears on TikTok

IF 1.3 Q3 OBSTETRICS & GYNECOLOGY

Gynecologic Oncology Reports Pub Date : 2025-10-01 DOI:10.1016/j.gore.2025.101964

Stephany Amezcua , Matthew W. Lee , Laurel S. Aberle , Katelyn B. Furey , Xiaoyue Mona Guo

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引用次数: 0

Abstract

Objective

To evaluate TikTok videos with the hashtag #PapSmear and analyze their educational quality, themes, tone, creator, and engagement metrics.

Methods

A cross-sectional analysis of the top 150 TikTok videos with #PapSmear was conducted in September 2023. Videos were evaluated by four independent reviewers for engagement metrics, video topic, intent, tone, creator, and themes. The educational quality of videos was assessed using the brief DISCERN tool. Statistical analyses were performed to examine differences and relationships across groups.

Results

Among the 150 videos reviewed, 75.3 % focused on Pap smears, while 24.7 % discussed pelvic exams. Patients created 60.7 % of videos while healthcare providers contributed 39.3 %. Videos created by healthcare providers were more likely to be neutral or positive in tone and focus on educational content. Videos created by patients tended to have a negative tone, often focusing on personal experiences or comedy. Negative tones were significantly associated with higher engagement by “likes” and “shares” compared to neutral and positive tones. DISCERN scores were low across all videos. Healthcare provider videos did not score significantly higher than patient-generated content (p > 0.05). 10 % (n = 15) of videos addressed trauma related to a Pap smear or pelvic exam.

Conclusion

Our analysis of the top 150 TikTok videos with #papsmear shows low educational quality across all creators, highlighting the difficulty of providing accurate health information on social media. To improve the quality and impact of health communication on social media, healthcare professionals might consider integrating relatable storytelling and appropriate humor while still prioritizing medical accuracy and trauma-informed messaging.

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TikTok上与#PapSmears相关的主题、观点和教育质量

目的评估带有#PapSmear标签的TikTok视频，并分析其教育质量、主题、语气、创作者和参与度指标。方法对2023年9月排名前150位的带有#PapSmear的TikTok视频进行横断面分析。视频由四名独立评审员对参与指标、视频主题、意图、语气、创作者和主题进行评估。使用简短的DISCERN工具评估视频的教育质量。进行统计分析以检验各组之间的差异和关系。结果在150个视频中，75.3%的视频集中于巴氏涂片检查，24.7%的视频集中于盆腔检查。患者创造了60.7%的视频，而医疗服务提供者贡献了39.3%。由医疗保健提供者制作的视频更有可能是中立或积极的语气，并专注于教育内容。患者制作的视频往往带有消极的基调，通常侧重于个人经历或喜剧。与中性和积极的语气相比，消极语气与“喜欢”和“分享”的参与度显著相关。在所有视频中，DISCERN得分都很低。医疗保健提供者视频的得分并不显著高于患者生成的内容（p > 0.05）。10% （n = 15）的视频涉及与子宫颈抹片检查或盆腔检查有关的创伤。我们对排名前150位的带有#papsmear的TikTok视频的分析显示，所有创作者的教育质量都很低，这凸显了在社交媒体上提供准确健康信息的难度。为了提高社交媒体上健康传播的质量和影响，医疗保健专业人员可能会考虑整合相关的故事和适当的幽默，同时仍然优先考虑医疗准确性和创伤信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Gynecologic Oncology Reports OBSTETRICS & GYNECOLOGY-

CiteScore

2.00

自引率

0.00%

发文量

183

审稿时长

41 days

期刊介绍： Gynecologic Oncology Reports is an online-only, open access journal devoted to the rapid publication of narrative review articles, survey articles, case reports, case series, letters to the editor regarding previously published manuscripts and other short communications in the field of gynecologic oncology. The journal will consider papers that concern tumors of the female reproductive tract, with originality, quality, and clarity the chief criteria of acceptance.