Exploring the role of social media and online communities in minimizing the cancer-associated stigma.

Abstract

Abstract: Cancer has been acknowledged as a global public health concern owing to its universal presence, involvement of different organs, resulting sufferings, impairment in the quality of life, and associated complications, including a fatal outcome. With the rising popularity of social media platforms, there are definite chances that these online forums are the potential drivers and media for spreading stigma. Digital platforms provide a platform for cancer survivors to share their journey and experiences, which contrasts with the traditional stigma resulting from secrecy and isolation in the earlier times. The combination of these merits justifies the need to integrate social media as a part of the comprehensive stigma-reduction initiatives, as they are scalable and cost-effective as well. In conclusion, social media can have both positive and negative consequences on cancer stigma in the community, and remarkably can influence public attitudes and access to cancer care. The need of the hour is to integrate these digital strategies with the traditional approach to create a more knowledgeable and stigma-free environment for people diagnosed with cancer.