Envy or inspiration? The emotional and behavioral reactions of bystanders to peer voice endorsement

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-09-24 DOI:10.1016/j.jbusres.2025.115735

Longdong Wang , Zhengtang Zhang , Hanqiu Zhu , Su Cui

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引用次数: 0

Abstract

The influence of Peer Voice Endorsement (PVE) on bystanders has attracted attention from both academia and practitioners. However, a crucial yet overlooked issue persists in understanding how its emotional nature evokes bystanders’ affective responses and subsequent outcomes. Utilizing the cognitive appraisal theory of emotions, we propose that PVE triggers two distinct cognitive appraisal processes in bystanders, leading to envy and inspiration, which exert opposing behavioral effects. Specifically, PVE evokes envy that promotes social undermining behavior, and inspiration that enhances voice behavior. Furthermore, goal interdependence between bystanders and peers moderates these emotional and behavioral effects. A multi-wave and multi-source field study and a scenario-based experiment support our model. Overall, our model explains whether, how, and when bystanders may exhibit emotional and behavioral responses to PVE, thereby expanding the application of the cognitive appraisal theory of emotions in the field of voice endorsement.

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嫉妒还是灵感？旁观者对同伴声音认可的情绪和行为反应

同伴声音背书（Peer Voice背书，PVE）对旁观者的影响已经引起了学术界和实践者的广泛关注。然而，在理解其情感本质如何唤起旁观者的情感反应和随后的结果方面，一个至关重要但被忽视的问题仍然存在。利用情绪的认知评价理论，我们认为PVE在旁观者中触发了两种截然不同的认知评价过程，导致嫉妒和激励，这两种行为效应是相反的。具体来说，PVE会引起嫉妒，从而促进社会破坏行为，并激发灵感，从而增强建言行为。此外，旁观者和同伴之间的目标相互依赖调节了这些情绪和行为影响。多波多源现场研究和基于场景的实验支持我们的模型。总的来说，我们的模型解释了旁观者是否、如何以及何时会对PVE表现出情绪和行为反应，从而扩大了情绪认知评价理论在语音背书领域的应用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.