The economics of destination cards

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2025-09-23 DOI:10.1016/j.annals.2025.104036

Sonia Messori , Alessandro Fedele , Paolo Figini

引用次数: 0

Abstract

Destination cards have been recognized as effective tools for promoting tourism destinations. However, their role as mechanisms for coordinating tourism service providers within the destination remains underexplored. We address this gap by developing an enriched version of the Hotelling price competition model to investigate the welfare effect of destination cards. We assume that a destination with two price-setting attractions and one complementary good (transportation) introduces a card offering discounts on attractions and free access to local transportation. We find that the card is welfare-improving, although it also alters the pricing strategy of the attractions and, under certain conditions, might reduce tourist surplus.

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目的地卡的经济学

旅游目的地卡已被公认为是推广旅游目的地的有效工具。然而，它们作为协调目的地内旅游服务提供者的机制的作用仍未得到充分探索。我们通过开发一个霍特林价格竞争模型的丰富版本来研究目的地卡的福利效应，从而解决了这一差距。我们假设一个有两个定价景点和一个互补商品（交通）的目的地引入一张卡，提供景点折扣和免费使用当地交通工具。我们发现，卡是福利改善，虽然它也改变了景点的定价策略，并在某些情况下，可能会减少游客盈余。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.