The More Involvement, the Better? The Impact of Organizational Buyer Involvement on Supplier Green Product Innovation

IF 13.3 1区管理学 Q1 BUSINESS

Business Strategy and The Environment Pub Date : 2025-09-23 DOI:10.1002/bse.70221

Aihua Wu, Xiaoqing Zhai

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引用次数: 0

Abstract

Organizational buyer involvement in green innovation is crucial for firms' sustainable development. However, the outcomes of such involvement remain unclear because of the mixed findings in existing studies, which call for further investigations into the underlying mechanisms and boundary conditions that shape the relationship between organizational buyer involvement and green innovation performance. This study aims to fill this gap by examining if, how, and when firms can benefit from organizational buyer involvement in green innovation. The findings indicate an inverted U‐shaped relationship between them. Additionally, organizational buyer involvement also has an inverted U‐shaped relationship with the supplier's knowledge integration capacity, which positively impacts green product innovation performance. Moreover, specific investments positively moderate the nonlinear relationship between organizational buyer involvement and knowledge integration. As such, this study adds to our understanding of the effects of organizational buyer involvement on firms' green product innovation performance, shedding new insights into green innovation and B2B collaboration literature.

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参与越多越好？组织购买者参与对供应商绿色产品创新的影响

组织购买者参与绿色创新对企业的可持续发展至关重要。然而，由于现有研究的结果好坏参半，这种参与的结果仍然不清楚，这需要进一步调查塑造组织买方参与与绿色创新绩效之间关系的潜在机制和边界条件。本研究旨在通过考察企业是否、如何以及何时可以从组织买方参与绿色创新中受益来填补这一空白。研究结果表明两者之间呈倒U型关系。此外，组织买方参与与供应商知识整合能力呈倒U型关系，对绿色产品创新绩效有正向影响。具体投资正向调节组织买方参与与知识整合的非线性关系。因此，本研究增加了我们对组织买方参与对企业绿色产品创新绩效影响的理解，为绿色创新和B2B合作文献提供了新的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.