Leveraging AI and social media for actionable insights for nature park management

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Outdoor Recreation and Tourism-Research Planning and Management Pub Date : 2025-09-17 DOI:10.1016/j.jort.2025.100923

Yaella Depietri , Andrea Ghermandi , Liat Hadar , Daniel E. Orenstein

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引用次数: 0

Abstract

Natural Park management can benefit from the vast number of visitors' posts on social media platforms. In this research, we collected posts related to the Ramat Hanadiv Nature Park in Israel from 13 social media platforms. We analyzed texts and photographs using artificial intelligence (AI)-based methods, including the OpenAI functions in Atlas.ti, ChatGPT, and Google Cloud Vision. Regarding texts, we investigated visitors’ positive and negative emotions based on Plutchik's wheel of emotions. For photographs, we investigated visitors’ interests according to different demographics such as provenance, language, and gender. Throughout the research, we worked collaboratively with the park management team in an iterative process. Most of the textural data reflected positive feedback about the park, althoughpractitioners found negative feedback and emotions and visitor' demographicsparticularly new and useful. Overall, the use of AI greatly increases the variety of themes, preferences, and emotions that can be investigated. Practitioners saw great potential in the approach to support Nature Park planning and management.

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利用人工智能和社交媒体为自然公园管理提供可操作的见解

自然公园的管理可以从社交媒体平台上大量游客的帖子中受益。在这项研究中，我们从13个社交媒体平台上收集了与以色列拉马特哈纳迪夫自然公园有关的帖子。我们使用基于人工智能（AI）的方法分析文本和照片，包括Atlas中的OpenAI功能。ti、ChatGPT和谷歌Cloud Vision。在文本方面，我们基于普鲁契克情绪轮调查了游客的积极情绪和消极情绪。对于照片，我们根据不同的人口统计数据（如来源、语言和性别）调查了游客的兴趣。在整个研究过程中，我们与公园管理团队在一个迭代的过程中合作。大多数纹理数据反映了对公园的积极反馈，尽管从业者发现负面反馈和情绪以及游客的人口统计特别新颖和有用。总的来说，人工智能的使用大大增加了可以研究的主题、偏好和情绪的多样性。从业员认为该方法在支持自然公园的规划和管理方面具有很大的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Outdoor Recreation and Tourism-Research Planning and Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.70

自引率

5.30%

发文量

期刊介绍： Journal of Outdoor Recreation and Tourism offers a dedicated outlet for research relevant to social sciences and natural resources. The journal publishes peer reviewed original research on all aspects of outdoor recreation planning and management, covering the entire spectrum of settings from wilderness to urban outdoor recreation opportunities. It also focuses on new products and findings in nature based tourism and park management. JORT is an interdisciplinary and transdisciplinary journal, articles may focus on any aspect of theory, method, or concept of outdoor recreation research, planning or management, and interdisciplinary work is especially welcome, and may be of a theoretical and/or a case study nature. Depending on the topic of investigation, articles may be positioned within one academic discipline, or draw from several disciplines in an integrative manner, with overarching relevance to social sciences and natural resources. JORT is international in scope and attracts scholars from all reaches of the world to facilitate the exchange of ideas. As such, the journal enhances understanding of scientific knowledge, empirical results, and practitioners'' needs. Therefore in JORT each article is accompanied by an executive summary, written by the editors or authors, highlighting the planning and management relevant aspects of the article.