We ARe inspired: How augmented reality empower cultural communication through self-authenticity and subjective well-being

IF 13.3 1区管理学 Q1 BUSINESS

Technological Forecasting and Social Change Pub Date : 2025-09-19 DOI:10.1016/j.techfore.2025.124353

Shuang Chen , Bin Li , Qi Zhou

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引用次数: 0

Abstract

Augmented Reality (AR) serves as a powerful and persuasive medium for information communication. However, little research exists on if, how, and when AR impacts audiences' psychological responses when transmitting cultural communication. Therefore, this study proposes an inspiration–response model to explore the causal mechanism underlying audiences' inspiration to integrate AR in cultural communication through a three-stage mixed-methods design. Initial experimental results showed that AR (vs. non-AR) can induce increased inspiration for cultural communication. The critical AR affordances were then refined through interviews. Finally, a two-wave longitudinal survey (N = 500) was conducted, and the results indicated AR affordances enhance inspiration, which further induces groundedness and enhances self-authenticity and subjective well-being. The enhanced inspiration was also found to depend on cultural trendiness. The findings of this study provide novel insights into the effectiveness of using AR for cultural communication.

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我们受到启发：增强现实如何通过自我真实性和主观幸福感来增强文化交流

增强现实（AR）是一种强大而有说服力的信息交流媒介。然而，关于AR在文化传播过程中是否、如何以及何时影响受众心理反应的研究却很少。因此，本研究提出了一个灵感-反应模型，通过三阶段混合方法设计来探索受众将AR融入文化传播的灵感背后的因果机制。最初的实验结果表明，增强现实（与非增强现实相比）可以诱导文化交流的灵感增加。然后通过访谈对关键的AR支持进行了改进。最后，我们进行了两波纵向调查（N = 500），结果表明AR的支持增强了灵感，进而诱发了接地性，增强了自我真实性和主观幸福感。人们还发现，这种灵感的增强与文化潮流有关。本研究的发现为使用AR进行文化交流的有效性提供了新的见解。

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来源期刊

Technological Forecasting and Social Change Multiple-

CiteScore

21.30

自引率

10.80%

发文量

813

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