Emily McKinley,David M Markowitz,Rui Zhu,Brandon Van Der Heide
{"title":"Evaluating Artificial Intelligence Use and Its Psychological Correlates via Months of Web-Browsing Data.","authors":"Emily McKinley,David M Markowitz,Rui Zhu,Brandon Van Der Heide","doi":"10.1177/21522715251379987","DOIUrl":null,"url":null,"abstract":"Despite widespread discussions about artificial intelligence (AI) and its impact on society, little work has objectively measured how often people use this technology in the wild. The present article collected up to 90 days of web-browsing data from students (Study 1: N = 499) and those in the general public (Study 2: N = 455), quantifying how often people used AI and evaluating the psychological correlates of such use. Upon coding 4.1 million websites in Study 1 and 9.9 million websites in Study 2, the evidence suggested that AI use was relatively infrequent, totaling 1% of student web-browsing and 0.44% of general public web-browsing, on average. The most consistent predictors of AI use across studies were aversive personality traits (e.g., Machiavellianism, narcissism, psychopathy), albeit the traits were differentially associated with AI use across studies. Demographics were largely unrelated to AI use across studies. Finally, we observed that self-reported AI use and actual AI use were only moderately correlated (ρ = 0.329), suggesting limitations in subjective measures of media use. These findings provide some of the first behavioral measurements of AI in naturalistic settings and establish important benchmarks for understanding the individual differences associated with AI adoption.","PeriodicalId":10872,"journal":{"name":"Cyberpsychology, behavior and social networking","volume":"38 1","pages":""},"PeriodicalIF":3.9000,"publicationDate":"2025-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cyberpsychology, behavior and social networking","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1177/21522715251379987","RegionNum":2,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 0
Abstract
Despite widespread discussions about artificial intelligence (AI) and its impact on society, little work has objectively measured how often people use this technology in the wild. The present article collected up to 90 days of web-browsing data from students (Study 1: N = 499) and those in the general public (Study 2: N = 455), quantifying how often people used AI and evaluating the psychological correlates of such use. Upon coding 4.1 million websites in Study 1 and 9.9 million websites in Study 2, the evidence suggested that AI use was relatively infrequent, totaling 1% of student web-browsing and 0.44% of general public web-browsing, on average. The most consistent predictors of AI use across studies were aversive personality traits (e.g., Machiavellianism, narcissism, psychopathy), albeit the traits were differentially associated with AI use across studies. Demographics were largely unrelated to AI use across studies. Finally, we observed that self-reported AI use and actual AI use were only moderately correlated (ρ = 0.329), suggesting limitations in subjective measures of media use. These findings provide some of the first behavioral measurements of AI in naturalistic settings and establish important benchmarks for understanding the individual differences associated with AI adoption.
期刊介绍:
Cyberpsychology, Behavior, and Social Networking is a leading peer-reviewed journal that is recognized for its authoritative research on the social, behavioral, and psychological impacts of contemporary social networking practices. The journal covers a wide range of platforms, including Twitter, Facebook, internet gaming, and e-commerce, and examines how these digital environments shape human interaction and societal norms.
For over two decades, this journal has been a pioneering voice in the exploration of social networking and virtual reality, establishing itself as an indispensable resource for professionals and academics in the field. It is particularly celebrated for its swift dissemination of findings through rapid communication articles, alongside comprehensive, in-depth studies that delve into the multifaceted effects of interactive technologies on both individual behavior and broader societal trends.
The journal's scope encompasses the full spectrum of impacts—highlighting not only the potential benefits but also the challenges that arise as a result of these technologies. By providing a platform for rigorous research and critical discussions, it fosters a deeper understanding of the complex interplay between technology and human behavior.