Working With a Digital Human Avatar: Employee–AI Symbiosis Shapes the Double-Edged Sword Effects of Artificial Intelligence (AI) Awareness in the Hospitality Industry

IF 5.7 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-09-18 DOI:10.1002/jtr.70106

Zichan Qin, Guodong Wang, Min Jiang

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引用次数: 0

Abstract

The adoption of AI-powered digital human avatars (DHAs) in the hospitality and tourism sectors marks a shift toward “human-AI symbiosis,” where AI evolves from being a tool to a coworker involved in decision-making processes. Understanding employees' cognitive and behavioral responses to AI integration is thus crucial. Grounded in the transactional theory of stress and coping, this study conducted two scenario-based experiments to examine the double-edged sword effects of DHA-induced AI awareness on employees' learning behavior and knowledge management. Study 1 reveals that high AI awareness fosters constructive coping behaviors in exploitative and exploratory learning via problem-solving pondering. However, it also triggers destructive coping, promoting AI-directed knowledge withholding and information deception via affective rumination. Study 2 shows that the positive impact of problem-solving pondering on learning diminishes as an organization's digital transformation readiness increases. These findings offer valuable insights for advancing management theory and practical strategies toward fostering human–AI collaboration.

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使用数字人类化身：员工与人工智能的共生关系塑造了酒店业人工智能（AI）意识的双刃剑效应

在酒店和旅游行业采用人工智能驱动的数字人类化身（DHAs）标志着“人类-人工智能共生”的转变，人工智能将从工具演变为参与决策过程的同事。因此，了解员工对人工智能整合的认知和行为反应至关重要。本研究基于压力与应对的交易理论，通过两个基于场景的实验，考察了dha诱导的人工智能意识对员工学习行为和知识管理的双刃剑效应。研究1表明，高度的人工智能意识通过解决问题的思考，在剥削性和探索性学习中培养建设性的应对行为。然而，它也会引发破坏性应对，通过情感反刍促进人工智能导向的知识隐瞒和信息欺骗。研究2表明，问题解决思考对学习的积极影响随着组织数字化转型准备程度的提高而减弱。这些发现为推进管理理论和促进人类与人工智能合作的实践策略提供了有价值的见解。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.