Discovering the process of motivated innovativeness in enhancing customer performance expectancy

IF 8.3 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-09-16 DOI:10.1016/j.ijhm.2025.104424

Yung-Chuan Huang , Chih-Hsing Liu

{"title":"Discovering the process of motivated innovativeness in enhancing customer performance expectancy","authors":"Yung-Chuan Huang , Chih-Hsing Liu","doi":"10.1016/j.ijhm.2025.104424","DOIUrl":null,"url":null,"abstract":"<div><div>This study investigates the dynamics of ghost kitchens in the context of Taiwan, drawing upon data from 620 customers. It explores the intricate relationships between motivated innovativeness, performance expectancy, perceived benefits, food variety, societal benefit, and the moderating impact of social media visibility. The findings reveal a fascinating interplay among these variables. Motivated innovativeness is found to exert an indirect influence on performance expectancy. This influence is mediated by the perceived benefits of ghost kitchen services, the variety of food offerings, and the perceived societal benefits of such innovative culinary ventures. Furthermore, the study sheds light on the moderating role of social media visibility, which plays a pivotal role in shaping the relationship between the mediating factors (perceived benefits, food variety, societal benefit) and performance expectancy. In an age where digital presence profoundly impacts consumer perceptions, the study underscores the significance of social media as a powerful influencer. Theoretical and managerial implications are also discussed in the final section.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"133 ","pages":"Article 104424"},"PeriodicalIF":8.3000,"publicationDate":"2025-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431925003524","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

Abstract

This study investigates the dynamics of ghost kitchens in the context of Taiwan, drawing upon data from 620 customers. It explores the intricate relationships between motivated innovativeness, performance expectancy, perceived benefits, food variety, societal benefit, and the moderating impact of social media visibility. The findings reveal a fascinating interplay among these variables. Motivated innovativeness is found to exert an indirect influence on performance expectancy. This influence is mediated by the perceived benefits of ghost kitchen services, the variety of food offerings, and the perceived societal benefits of such innovative culinary ventures. Furthermore, the study sheds light on the moderating role of social media visibility, which plays a pivotal role in shaping the relationship between the mediating factors (perceived benefits, food variety, societal benefit) and performance expectancy. In an age where digital presence profoundly impacts consumer perceptions, the study underscores the significance of social media as a powerful influencer. Theoretical and managerial implications are also discussed in the final section.

查看原文本刊更多论文

发现动机创新在提高顾客绩效期望中的过程

本研究利用620位顾客的资料，调查台湾“幽灵厨房”的动态。它探讨了动机创新、绩效预期、感知利益、食物种类、社会利益和社交媒体知名度的调节影响之间的复杂关系。研究结果揭示了这些变量之间令人着迷的相互作用。研究发现，创新动机对绩效预期有间接影响。这种影响是由幽灵厨房服务的感知效益、食物供应的多样性以及这种创新烹饪企业的感知社会效益所介导的。此外，该研究还揭示了社交媒体可见性的调节作用，它在塑造中介因素（感知利益、食物种类、社会利益）与绩效预期之间的关系中起着关键作用。在一个数字存在深刻影响消费者观念的时代，该研究强调了社交媒体作为强大影响者的重要性。最后一节还讨论了理论和管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.