{"title":"Farmers’ willingness to pay for agro-weather advisories: Implications for long term support of weather information in Kenya","authors":"Mercy Kamau , John Mburu , Bradford Mills , Lilian Kirimi","doi":"10.1016/j.agsy.2025.104509","DOIUrl":null,"url":null,"abstract":"<div><h3>CONTEXT</h3><div>Climate information services (CIS) are an important tool for mitigation of the impact of climate change and weather variability. The pertinent CIS policy question is how to sustainably provide universal agricultural sector access.</div></div><div><h3>OBJECTIVE</h3><div>Farmers’ willingness to pay (WTP) for localized SMS-based agro-weather advisories is estimated, along with the factors that drive WTP, in order to identify potential tradeoffs between universal access and self-supporting service provision.</div></div><div><h3>METHODS</h3><div>A double-bound dichotomous choice model is employed to estimate farmers’ WTP. Primary data is collected from 2,384 Kenya farm households earmarked to receive weather advisories from a public program and merged with baseline and long-term rainfall data.</div></div><div><h3>RESULTS AND CONCLUSIONS</h3><div>The findings reveal a strong demand for the advisories among farmers in Kenya. However, WTP is also positively associated with farm size, raising concern that charging a fee for the advisories will disproportionately limit smaller farmers’ access. Charging the average WTP price of Ksh 91 per month would be sufficient to cover costs of agro-weather service provision. However, only half of the farmers would demand advisories at this price, whilst charging a lower price dramatically increases inclusiveness.</div></div><div><h3>SIGNIFICANCE</h3><div>The dilemma of how to provide financially sustainable CIS while ensuring inclusive access is playing out in Kenya’s policy environment. The Meteorological Act assures farmers free access to agro-climate information but does not identify a source of funding. Cost recovery efforts can focus on high resolution agro-weather forecasts marketed as a ‘club good’ and use extracted surplus to subsidize universal broader resolution CIS.</div></div>","PeriodicalId":7730,"journal":{"name":"Agricultural Systems","volume":"231 ","pages":"Article 104509"},"PeriodicalIF":6.1000,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Agricultural Systems","FirstCategoryId":"97","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0308521X25002495","RegionNum":1,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AGRICULTURE, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
CONTEXT
Climate information services (CIS) are an important tool for mitigation of the impact of climate change and weather variability. The pertinent CIS policy question is how to sustainably provide universal agricultural sector access.
OBJECTIVE
Farmers’ willingness to pay (WTP) for localized SMS-based agro-weather advisories is estimated, along with the factors that drive WTP, in order to identify potential tradeoffs between universal access and self-supporting service provision.
METHODS
A double-bound dichotomous choice model is employed to estimate farmers’ WTP. Primary data is collected from 2,384 Kenya farm households earmarked to receive weather advisories from a public program and merged with baseline and long-term rainfall data.
RESULTS AND CONCLUSIONS
The findings reveal a strong demand for the advisories among farmers in Kenya. However, WTP is also positively associated with farm size, raising concern that charging a fee for the advisories will disproportionately limit smaller farmers’ access. Charging the average WTP price of Ksh 91 per month would be sufficient to cover costs of agro-weather service provision. However, only half of the farmers would demand advisories at this price, whilst charging a lower price dramatically increases inclusiveness.
SIGNIFICANCE
The dilemma of how to provide financially sustainable CIS while ensuring inclusive access is playing out in Kenya’s policy environment. The Meteorological Act assures farmers free access to agro-climate information but does not identify a source of funding. Cost recovery efforts can focus on high resolution agro-weather forecasts marketed as a ‘club good’ and use extracted surplus to subsidize universal broader resolution CIS.
期刊介绍:
Agricultural Systems is an international journal that deals with interactions - among the components of agricultural systems, among hierarchical levels of agricultural systems, between agricultural and other land use systems, and between agricultural systems and their natural, social and economic environments.
The scope includes the development and application of systems analysis methodologies in the following areas:
Systems approaches in the sustainable intensification of agriculture; pathways for sustainable intensification; crop-livestock integration; farm-level resource allocation; quantification of benefits and trade-offs at farm to landscape levels; integrative, participatory and dynamic modelling approaches for qualitative and quantitative assessments of agricultural systems and decision making;
The interactions between agricultural and non-agricultural landscapes; the multiple services of agricultural systems; food security and the environment;
Global change and adaptation science; transformational adaptations as driven by changes in climate, policy, values and attitudes influencing the design of farming systems;
Development and application of farming systems design tools and methods for impact, scenario and case study analysis; managing the complexities of dynamic agricultural systems; innovation systems and multi stakeholder arrangements that support or promote change and (or) inform policy decisions.