The halo effect of fashioning intangible cultural heritage on destination image

IF 6.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2025-09-16 DOI:10.1016/j.tmp.2025.101413

Jun Yu , Chaowu Xie , Kun Zhang , Songshan (Sam) Huang

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引用次数: 0

Abstract

The integration of modern fashion elements into traditional cultural heritage has emerged as a compelling strategy to enhance the appeal of heritage tourism destinations (HTDs). However, limited research explores how these fashion elements shape the perceived fashionable image of HTDs. Drawing on destination image theory, this study develops and tests a theoretical framework using data from 522 questionnaires. Findings indicate that fashioning intangible cultural heritage creates a halo effect, significantly influencing the overall fashionable image of HTDs. Additionally, memorable tourism experiences and place identity act as emotional mediators in this process. This study pioneers to empirically demonstrate the halo effect of fashion elements in the context of HTD image formation. It advances the theoretical integration of fashion studies within destination image research and contributes to the broader interdisciplinary exploration of fashion-heritage tourism interactions. The study concludes with managerial implications for HTD branding strategies.

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非物质文化遗产塑造对目的地形象的光环效应

将现代时尚元素融入传统文化遗产已成为提升遗产旅游目的地吸引力的一种引人注目的策略。然而，有限的研究探讨了这些时尚元素如何塑造htd的感知时尚形象。本研究以目的地意象理论为基础，利用522份问卷的数据，发展并检验了一个理论框架。研究发现，非物质文化遗产的时尚化产生了光环效应，显著影响了非物质文化遗产的整体时尚形象。此外，难忘的旅游体验和地方认同在这一过程中起着情感中介作用。本研究首次从实证角度论证了时尚元素在HTD形象形成过程中的光环效应。它推动了目的地形象研究中时尚研究的理论整合，并有助于时尚与遗产旅游互动的更广泛的跨学科探索。研究总结了HTD品牌战略的管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.