Watching TV as a class practice: Brazilian coaches and the therapeutic critique of consumption

IF 1.1 2区艺术学 0 FILM, RADIO, TELEVISION

Critical Studies in Television Pub Date : 2025-09-16 DOI:10.1177/17496020251381213

Lucas Priori, Mayka Castellano, Melina Meimaridis

引用次数: 0

Abstract

This article explores how YouTube life coaches repurpose traditional anti-TV discourse for the social media age. While previous scholarship critiqued television as a ‘bad object’, this study reveals how such rhetoric now serves digital capitalism and self-optimisation ideologies. Analysis of eight videos shows how coaches blend anti-TV messaging with content creation, creating a paradox: they criticise ‘passive’ media consumption while producing content for viewers who scroll through endless recommendation feeds. This analysis contributes to media studies by showing how historical critiques of television are reconfigured within YouTube’s attention economy, reshaping cultural capital and digital labour in the platform era.

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看电视是一种课堂练习：巴西教练和对消费的治疗性批评

本文探讨了YouTube生活教练如何在社交媒体时代重新利用传统的反电视话语。虽然以前的学术批评电视是“坏东西”，但这项研究揭示了这种修辞现在是如何为数字资本主义和自我优化意识形态服务的。对8个视频的分析显示，教练是如何将反电视信息与内容创作结合在一起的，这形成了一个悖论：他们批评“被动”的媒体消费，同时为那些在无休止的推荐源中滚动的观众制作内容。这一分析有助于媒体研究，它展示了对电视的历史批评如何在YouTube的注意力经济中被重新配置，重塑了平台时代的文化资本和数字劳动力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Critical Studies in Television FILM, RADIO, TELEVISION-

CiteScore

2.10

自引率

30.00%

发文量

期刊介绍： Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.