Shaping digital entrepreneurial intention in higher education: the role of entrepreneurship education, creativity, and digital literacy among Chinese university students

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge Pub Date : 2025-09-01 DOI:10.1016/j.jik.2025.100788

Yaoming Liang , Ruiqi Chen , Hanhui Hong , Sisi Li , Li Han

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引用次数: 0

Abstract

As digital technologies reshape the global economy, fostering digital entrepreneurial intention (DEI) among university students has become an urgent educational goal. However, empirical research on how entrepreneurship education promotes DEI, particularly through creativity and digital literacy, remains limited. Drawing on survey data from 1188 graduating students at a “double first-class” university in Guangdong, China, this study examines how different forms of entrepreneurship education (theoretical vs. practice-based) influence DEI. To control for selection bias and strengthen causal inference, propensity score matching (PSM) is applied. The results show that practice-oriented education significantly enhances DEI by fostering creativity, which serves as a mediating mechanism. Moreover, digital literacy, particularly growth-oriented social media use, moderates the direct effect of education on DEI, amplifying its impact, while entertainment-oriented use diminishes it. These findings underscore the importance of experiential entrepreneurship curricula that integrate digital skill development and purposeful social media engagement to cultivate entrepreneurial readiness in the digital age.

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高等教育中数字创业意向的塑造：创业教育、创造力和中国大学生数字素养的作用

随着数字技术重塑全球经济，培养大学生的数字创业意愿（DEI）已成为一项紧迫的教育目标。然而，关于创业教育如何促进DEI的实证研究，特别是通过创造力和数字素养，仍然有限。本研究利用对中国广东一所“双一流”大学1188名毕业生的调查数据，考察了不同形式的创业教育（理论与实践）对DEI的影响。为了控制选择偏差和加强因果推理，应用倾向得分匹配（PSM）。结果表明，实践导向教育通过培养学生的创造力显著提高学生的DEI，创造力在其中起中介作用。此外，数字素养，特别是以成长为导向的社交媒体使用，缓和了教育对DEI的直接影响，放大了其影响，而以娱乐为导向的使用则削弱了这种影响。这些发现强调了体验式创业课程的重要性，这些课程将数字技能发展和有目的的社交媒体参与相结合，以培养数字时代的创业准备。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Innovation & Knowledge Multiple-

CiteScore

16.10

自引率

12.70%

发文量

118

审稿时长

37 days

期刊介绍： The Journal of Innovation and Knowledge (JIK) explores how innovation drives knowledge creation and vice versa, emphasizing that not all innovation leads to knowledge, but enduring innovation across diverse fields fosters theory and knowledge. JIK invites papers on innovations enhancing or generating knowledge, covering innovation processes, structures, outcomes, and behaviors at various levels. Articles in JIK examine knowledge-related changes promoting innovation for societal best practices. JIK serves as a platform for high-quality studies undergoing double-blind peer review, ensuring global dissemination to scholars, practitioners, and policymakers who recognize innovation and knowledge as economic drivers. It publishes theoretical articles, empirical studies, case studies, reviews, and other content, addressing current trends and emerging topics in innovation and knowledge. The journal welcomes suggestions for special issues and encourages articles to showcase contextual differences and lessons for a broad audience. In essence, JIK is an interdisciplinary journal dedicated to advancing theoretical and practical innovations and knowledge across multiple fields, including Economics, Business and Management, Engineering, Science, and Education.