On the role of provenance in NFT trades

IF 7.5 2区管理学 Q1 BUSINESS

International Journal of Research in Marketing Pub Date : 2025-09-01 DOI:10.1016/j.ijresmar.2024.10.008

Soogand Alavi , Ernan Haruvy , Ying Xie

引用次数: 0

Abstract

This study explores the role of provenance in bidding behavior in a blockchain marketplace for NFTs. We analyze how the information inferred from the ownership chain of NFTs affects valuation. The products we study are a hybrid of consumption goods and collectibles, and so provenance is expected to manifest in both use value (how the item is used) and collectible value (how the item can resell) inferred from the ownership chain. We conduct our empirical analysis using a trading dataset of an online card game on OpenSea, a blockchain marketplace for NFTs. We find that provenance of NFTs passes through past owners, dating back to the first owner, largely as collectible value in our context.

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论出处在NFT交易中的作用

本研究探讨了在b区块链市场中，产地在nft竞价行为中的作用。我们分析了从nft所有权链中推断出的信息如何影响估值。我们研究的产品是消费品和收藏品的混合体，因此预计来源将体现在从所有权链推断的使用价值（物品如何使用）和收藏价值（物品如何转售）中。我们使用OpenSea （nft的b区块链市场）上的在线纸牌游戏交易数据集进行实证分析。我们发现，nft的来源通过过去的所有者，可以追溯到第一个所有者，在我们的背景下，主要是作为收藏价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Research in Marketing BUSINESS-

CiteScore

11.80

自引率

4.30%

发文量

审稿时长

66 days

期刊介绍： The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.