[Between gender and health technologies: an analysis of HPV and cervical cancer prevention campaigns from 2014 to 2020].

Abstract

In this article an analysis of the preventive campaigns against cervical cancer (CC) and human papillomavirus (HPV) vaccination developed by the National Cancer Institute (INCA) of the Ministry of Health was conducted, in addition to some campaigns produced by non-governmental organizations and private institutions, from 2014 to 2020. From a socio-anthropological point of view, the objective was to understand how these health technologies trigger and produce gender representations. Seven categories of analysis were developed ("Generationality of care", "Schooling", "Childhood and Youth", "Gamification", "Health risk", "Men's health" and "Neutrality") that permitted discussion of the themes that emerged in graphic pieces. Through the medicalization and monitoring of women's sexual and reproductive health, the campaigns highlight what is known here as the politicization of the uterus that maintains excessive scrutiny of the female body.