Sayed Ali Sharifi Fard , Mark D. Griffiths , Majid Jafari Abesh Ahmad Loo , Afshin Afzali , Golnaz Ali Babaei , Mojtaba Aflaki , Arefeh Bagher Pour
{"title":"Prevalence of Instagram addiction among Iranians: A countrywide online survey","authors":"Sayed Ali Sharifi Fard , Mark D. Griffiths , Majid Jafari Abesh Ahmad Loo , Afshin Afzali , Golnaz Ali Babaei , Mojtaba Aflaki , Arefeh Bagher Pour","doi":"10.1016/j.entcom.2025.101010","DOIUrl":null,"url":null,"abstract":"<div><div>Instagram is the most popular social network platform among Iranians, especially young people. This popularity is due to several factors, including the features and attractiveness of this platform. However, recent research has indicated that for some individuals, excessive use of Instagram can be problematic and has been termed ‘Instagram addiction’ by some scholars. However, most previous studies (including those in Iran) have been small-scale. Therefore, a cross-sectional online survey examined the prevalence of Instagram addiction (using the Persian version of the Instagram Addiction Scale [IAS]) among Iranians (aged 18 to 50 years old) selected by multi-stage cluster sampling (by lottery) in five provincial capitals. The final sample comprised 1854 participants. The results indicated that 23.6 % were classed as having ‘severe’ addiction. The results also showed that IAS scores based on gender (being female) (<em>p</em> < 0.01), age (being younger) (<em>p</em> < 0.01), marital status (being single) (<em>p</em> < 0.01), and occupational status (being a student) (<em>p</em> < 0.01) were significantly different. However, there was no significant difference in IAS scores based on education and economic status (<em>p</em> > 0.05). Regression analysis showed that age (being younger) and marital status (being single) were significant predictors of Instagram addiction. Given the high levels of problematic Instagram use among Iranian adults, education and prevention programs need to be implemented at a national level.</div></div>","PeriodicalId":55997,"journal":{"name":"Entertainment Computing","volume":"55 ","pages":"Article 101010"},"PeriodicalIF":2.4000,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Entertainment Computing","FirstCategoryId":"94","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1875952125000904","RegionNum":3,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, CYBERNETICS","Score":null,"Total":0}
引用次数: 0
Abstract
Instagram is the most popular social network platform among Iranians, especially young people. This popularity is due to several factors, including the features and attractiveness of this platform. However, recent research has indicated that for some individuals, excessive use of Instagram can be problematic and has been termed ‘Instagram addiction’ by some scholars. However, most previous studies (including those in Iran) have been small-scale. Therefore, a cross-sectional online survey examined the prevalence of Instagram addiction (using the Persian version of the Instagram Addiction Scale [IAS]) among Iranians (aged 18 to 50 years old) selected by multi-stage cluster sampling (by lottery) in five provincial capitals. The final sample comprised 1854 participants. The results indicated that 23.6 % were classed as having ‘severe’ addiction. The results also showed that IAS scores based on gender (being female) (p < 0.01), age (being younger) (p < 0.01), marital status (being single) (p < 0.01), and occupational status (being a student) (p < 0.01) were significantly different. However, there was no significant difference in IAS scores based on education and economic status (p > 0.05). Regression analysis showed that age (being younger) and marital status (being single) were significant predictors of Instagram addiction. Given the high levels of problematic Instagram use among Iranian adults, education and prevention programs need to be implemented at a national level.
期刊介绍:
Entertainment Computing publishes original, peer-reviewed research articles and serves as a forum for stimulating and disseminating innovative research ideas, emerging technologies, empirical investigations, state-of-the-art methods and tools in all aspects of digital entertainment, new media, entertainment computing, gaming, robotics, toys and applications among researchers, engineers, social scientists, artists and practitioners. Theoretical, technical, empirical, survey articles and case studies are all appropriate to the journal.