Can advanced society 5.0 technology create economic and social value for millennial and generation Z MSMEs in Surabaya, Indonesia? An economic resilience perspective

IF 5.6 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2025-09-01 DOI:10.1016/j.apmrv.2025.100355

Palupi Lindiasari Samputra , Muhammad Alfarizi

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Abstract

This study aims to analyze the critical influence of advanced technology on the future capabilities of millennial and Gen Z digital micro, small, and medium-sized enterprises (MSMEs) and their contribution to creating economic and social value through entrepreneurial orientation. This study adopts a quantitative approach, focusing on 268 MSME business owners in the millennial generation and Gen Z in Surabaya, which is considered a hub for millennial and Gen Z Indonesians. Respondent data were collected via an online survey and analyzed using partial least square-structural equation modeling. The results show that social media, big data, and the Internet of Things influence the advanced technology business capabilities of millennial and Gen Z MSMEs. Artificial intelligence and blockchain have not yet played significant roles, as these trends are still emerging. Furthermore, the advanced technology business capabilities of millennials and Gen Z MSMEs enhance their entrepreneurial orientation. These MSMEs have become more courageous and better able to identify future opportunities, ultimately creating economic and social value.

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先进的社会5.0技术能否为印尼泗水的千禧一代和Z一代中小微企业创造经济和社会价值？经济弹性视角

本研究旨在分析先进技术对千禧一代和Z世代数字中小微企业（MSMEs）未来能力的关键影响，以及他们通过创业导向创造经济和社会价值的贡献。本研究采用定量方法，重点关注泗水的268名千禧一代和Z世代中小企业主，泗水被认为是千禧一代和Z世代印尼人的中心。通过在线调查收集受访者数据，并使用偏最小二乘结构方程模型进行分析。研究结果表明，社交媒体、大数据和物联网影响着千禧一代和Z一代中小微企业的先进技术业务能力。人工智能和区块链尚未发挥重要作用，因为这些趋势仍在兴起。此外，千禧一代和Z世代中小微企业的先进技术商业能力增强了他们的创业倾向。这些中小微企业变得更加勇敢，能够更好地发现未来的机会，最终创造经济和社会价值。

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.