{"title":"Embracing Low-Carbon Consumption With Gamification: Exploring Multiple Dimensional Interventions With a Multiagent Modeling Approach","authors":"Jingtao Yin, Helen S. Du, Xinyi Li, Pei Liang","doi":"10.1002/mde.4554","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>Gamification designs and strategies to induce users' low-carbon consumption decisions (LCCDs) are attracting attention from academia and industry. Research suggests that individual decisions are often subject to joint interventions. Exploring effective intervention strategies requires constructing a systematic model with multiple dimensions and theoretical support. Drawing on goal-framing theory and social impact theory, this study develops a multiagent model in the context of gamification, examining the intervention effects of individual preferences, gamified-incentives, and social interactions on users' LCCDs. The findings contribute to achieving a low-carbon society and provide a theoretical foundation and practical guides for developing gamified platform strategies.</p>\n </div>","PeriodicalId":18186,"journal":{"name":"Managerial and Decision Economics","volume":"46 7","pages":"3748-3762"},"PeriodicalIF":2.7000,"publicationDate":"2025-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managerial and Decision Economics","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/mde.4554","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
Gamification designs and strategies to induce users' low-carbon consumption decisions (LCCDs) are attracting attention from academia and industry. Research suggests that individual decisions are often subject to joint interventions. Exploring effective intervention strategies requires constructing a systematic model with multiple dimensions and theoretical support. Drawing on goal-framing theory and social impact theory, this study develops a multiagent model in the context of gamification, examining the intervention effects of individual preferences, gamified-incentives, and social interactions on users' LCCDs. The findings contribute to achieving a low-carbon society and provide a theoretical foundation and practical guides for developing gamified platform strategies.
期刊介绍：
Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.
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