Promoting sustainable industrialization by exploring workforce perception towards green hydrogen adoption

World Development Sustainability Pub Date : 2025-09-02 DOI:10.1016/j.wds.2025.100252

Sidhartha Harichandan , Sanjay Kumar Kar

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Abstract

This study examines the determinants of employees’ personal norms that influence the intention to adopt green hydrogen technologies in industries, using the Norm-activation model. Drawing on the responses of 235 industry professionals from India and employing structural equation modelling, the study finds that awareness of consequences (β = 0.529, p < 0.001), awareness of needs (β = 0.152, p < 0.05), and situational responsibility (β = 0.176, p < 0.01) positively shape personal norms. Perceived efficacy showed a negative influence (β = –0.094, p < 0.05), while perceived ability was insignificant. Personal norms strongly predicted the intention to adopt green hydrogen (β = 0.715, p < 0.001), moderated by annual industry turnover. The study highlights gaps in workforce preparedness and recommends targeted upskilling, institutional collaboration, and policy incentives. This research contributes to the sustainable industrialization discourse by integrating organizational behavior with clean energy adoption and provides actionable insights for policymakers and industry stakeholders to align workforce readiness with green hydrogen implementation.

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通过探索劳动力对采用绿色氢的认知，促进可持续工业化

本研究使用规范激活模型考察了影响行业采用绿色氢技术意愿的员工个人规范的决定因素。根据来自印度的235名行业专业人士的回答，并采用结构方程模型，该研究发现，对后果的认识（β = 0.529, p < 0.001）、对需求的认识（β = 0.152, p < 0.05）和情境责任（β = 0.176, p < 0.01）对个人规范有积极影响。感知效能对患者有负向影响（β = -0.094, p < 0.05），感知能力对患者无显著影响。个人规范强烈预测采用绿色氢的意愿（β = 0.715, p < 0.001），受年度行业营业额的调节。该研究强调了劳动力准备方面的差距，并建议有针对性地提高技能、机构合作和政策激励。本研究通过将组织行为与清洁能源的采用相结合，为可持续工业化话语做出了贡献，并为政策制定者和行业利益相关者提供了可操作的见解，以使劳动力准备与绿色氢的实施保持一致。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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World Development Sustainability

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