Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants

IF 13.3 1区管理学 Q1 BUSINESS

Business Strategy and The Environment Pub Date : 2025-09-05 DOI:10.1002/bse.70184

Mirko Olivieri, Ginevra Testa, Luca Giraldi

引用次数: 0

Abstract

This research examines the sustainability communication strategies employed by Michelin Green Star award‐winning restaurants. The present study utilised qualitative content analysis of textual data from Michelin Guide descriptions for 182 restaurants, thereby highlighting six core communication themes: sustainable technologies, diversified culinary offerings, community‐focused initiatives, sustainable supply chains, entrepreneur values and sustainability certifications. The findings emphasise authenticity, transparency, local community engagement, waste valorisation, circular economy innovations and entrepreneurial passion as key drivers of sustainability communication strategies in the hospitality sector.

查看原文本刊更多论文

酒店业的沟通策略：以米其林绿色之星可持续餐厅为例

本研究考察了获得米其林绿星奖的餐厅所采用的可持续性传播策略。本研究利用《米其林指南》对182家餐厅描述的文本数据进行定性内容分析，从而突出了六个核心传播主题：可持续技术、多样化烹饪产品、以社区为中心的倡议、可持续供应链、企业家价值观和可持续认证。调查结果强调，真实性、透明度、当地社区参与、废物价值评估、循环经济创新和创业热情是酒店业可持续发展沟通战略的关键驱动因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.