Entrepreneur Behavior and Word of Mouth: The Roles of Consumer Self-Construal and Perceived Entrepreneur Social Responsibility

IF 9.1 2区管理学 Q1 BUSINESS

Corporate Social Responsibility and Environmental Management Pub Date : 2025-06-25 DOI:10.1002/csr.70041

Bing Yuan, Alessandro M. Peluso, Marco Pichierri

引用次数: 0

Abstract

Scholars are aware that entrepreneur-related word of mouth (WOM)—that is, the social transmission of information regarding entrepreneurs' behaviors—influences entrepreneurs' reputation and corporate image. Yet, little is known about the factors that drive the creation and dissemination of entrepreneur-related WOM. In two distinct experimental studies, this paper attempts to fill this gap by showing that consumers are more inclined to spread this form of WOM when entrepreneurs' behaviors are associated with warmth rather than competence. Importantly, this effect is significant only for consumers with higher (vs. lower) chronic (Study 1) or induced (Study 2) interdependent self-construal; the effect is further mediated by perceptions of the entrepreneur's social responsibility. The paper concludes with a discussion of its theoretical and practical implications, as well as avenues for future research.

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企业家行为与口碑：消费者自我解释与企业家社会责任感知的作用

学者们意识到，与企业家相关的口碑（WOM）——即关于企业家行为的信息的社会传播——会影响企业家的声誉和企业形象。然而，人们对推动与企业家有关的口碑的创造和传播的因素知之甚少。在两项截然不同的实验研究中，本文试图填补这一空白，表明当企业家的行为与热情而不是能力相关时，消费者更倾向于传播这种形式的口碑。重要的是，这一效应仅对慢性（研究1）或诱导（研究2）相互依存自我解释较高（相对较低）的消费者显著；对企业家社会责任的认知进一步调节了这种效应。文章最后讨论了其理论和实践意义，以及未来研究的途径。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Corporate Social Responsibility and Environmental Management Multiple-

CiteScore

17.20

自引率

16.30%

发文量

189

期刊介绍： Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas. The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.