Investigation of New Zealand Air Passengers' Willingness to Co-Finance Commercial Airlines' Sustainability Initiatives

IF 9.1 2区管理学 Q1 BUSINESS

Corporate Social Responsibility and Environmental Management Pub Date : 2025-07-01 DOI:10.1002/csr.70047

Andrey Myagkiy, Indrapriya Kularatne

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Abstract

The aviation sector faces intense pressure to cut carbon emissions and is facing challenges to modify its operations in order to achieve sustainability goals. This research explores New Zealand passengers' awareness of sustainable aviation options and their readiness to make voluntary financial contributions to corporate initiatives aimed at making aviation more environmentally friendly. This study evaluates air travellers' awareness, views and financial readiness to support initiatives such as use of biofuels, carbon offsetting, barriers and motivations. The mixed-methods approach was used as the primary data collection method using online questionnaires. Findings revealed a high level of awareness regarding sustainable options in commercial aviation among passengers, while fewer than half of the respondents would ever consider any carbon offsetting. The average proposed contribution is NZ$6.78 per passenger. The findings of this investigation leverage knowledge in psychological, social and political patterns in New Zealand, providing a deeper understanding of motivations and barriers to consumer backing for sustainable and effective aviation practices.

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新西兰航空乘客对共同资助商业航空公司可持续发展计划的意愿调查

航空业面临着减少碳排放的巨大压力，并面临着调整运营以实现可持续发展目标的挑战。这项研究探讨了新西兰乘客对可持续航空选择的意识，以及他们是否愿意自愿为旨在使航空更加环保的企业举措提供资金。这项研究评估了航空旅客对支持生物燃料、碳抵消、障碍和动机等倡议的意识、观点和经济准备情况。采用在线问卷调查的混合方法作为主要数据收集方法。调查结果显示，乘客对商业航空的可持续选择有很高的认识，而不到一半的受访者会考虑任何碳抵消。建议的平均捐款为每位乘客6.78新西兰元。这项调查的结果利用了新西兰心理、社会和政治模式方面的知识，更深入地了解了消费者支持可持续和有效航空实践的动机和障碍。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Corporate Social Responsibility and Environmental Management Multiple-

CiteScore

17.20

自引率

16.30%

发文量

189

期刊介绍： Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas. The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.