Sustainable Airline Choice: The Role of Environmental Awareness, Carbon Offsets, and Perceived Corporate Social Responsibility

IF 9.1 2区管理学 Q1 BUSINESS

Corporate Social Responsibility and Environmental Management Pub Date : 2025-07-03 DOI:10.1002/csr.70048

Şirvan Şen Demir

引用次数: 0

Abstract

This study examines the interplay between environmental awareness, attitudes toward carbon offsetting, and perceived corporate social responsibility in airline choices. Using the Theory of Planned Behavior as a theoretical framework, it integrates individual attitudes, subjective norms, and perceived behavioral control to explore consumer decision-making in the context of sustainable air travel. A mixed-method approach involved qualitative content analysis of airline sustainability initiatives and quantitative survey data from 408 international air travelers. Results reveal that environmental awareness directly influences airline choice and indirectly does so via carbon offset attitudes. Additionally, perceived corporate social responsibility moderates the relationship between carbon offset attitudes and airline choice, amplifying the impact when corporate social responsibility perceptions are strong.

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可持续航空公司选择：环境意识、碳补偿和企业社会责任的作用

本研究考察了环境意识、碳抵消态度和企业社会责任在航空公司选择中的相互作用。本研究以计划行为理论为理论框架，整合个体态度、主观规范和感知行为控制，探讨可持续航空旅行背景下的消费者决策。混合方法涉及航空公司可持续发展举措的定性内容分析和来自408名国际航空旅客的定量调查数据。结果显示，环保意识直接影响航空公司的选择，并通过碳抵消态度间接影响。此外，感知到的企业社会责任调节了碳抵消态度与航空公司选择之间的关系，当企业社会责任感知强烈时，这种影响会被放大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Corporate Social Responsibility and Environmental Management Multiple-

CiteScore

17.20

自引率

16.30%

发文量

189

期刊介绍： Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas. The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.