Innovative Responses to Copycats: Insights From China's Restaurant Industry

IF 5.7 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-09-04 DOI:10.1002/jtr.70103

He Kai, Chan Lyu, Svenja Damberg, Tao Ye, Cornelius Herstatt, Yide Liu

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Abstract

This study delves into a pressing issue in the restaurant industry: the challenge of catering copycats, which are unauthorized imitations of menu items and services that can lead to lost market share and hinder innovation. Focusing on Chinese restaurants, it employs multi-wave surveys and analyzes 929 responses to investigate the impact of copycat threats on innovation. The study reveals both linear and nonlinear effects of these threats, highlighting the role of customer and supplier co-creation as mediators. It underscores the importance of understanding how different types of restaurants vary in their innovative responses to imitation. The research enriches the behavior of the firm theory by demonstrating how restaurants can proactively drive innovation in the face of imitation. It extends the applicability of value co-creation theory, illustrating the role of interactions with suppliers and customers in shaping innovative strategies, thereby enhancing dynamic capabilities to adapt to market demands and changes.

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对模仿者的创新回应：来自中国餐饮业的见解

本研究深入探讨了餐饮业的一个紧迫问题：餐饮业的模仿者的挑战，这些模仿者是未经授权的菜单项目和服务的模仿，可能导致市场份额的丧失和阻碍创新。本研究以中餐馆为研究对象，采用多波调查的方法，对929份调查结果进行分析，研究模仿威胁对创新的影响。该研究揭示了这些威胁的线性和非线性影响，突出了客户和供应商共同创造作为中介的作用。它强调了理解不同类型的餐馆对模仿的创新反应是如何不同的重要性。该研究通过展示餐馆如何在面对模仿时主动推动创新，丰富了企业行为理论。它扩展了价值共同创造理论的适用性，说明了与供应商和客户的互动在形成创新战略中的作用，从而增强了适应市场需求和变化的动态能力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.