{"title":"Contract completeness and relationship outcomes: The mediating role of contract utilization”","authors":"Pui Ying Tong , Jody L. Crosno , Robert Dahlstrom","doi":"10.1016/j.indmarman.2025.08.006","DOIUrl":null,"url":null,"abstract":"<div><div>This study incorporates logic from transaction cost economics and information overload research to investigate (1) the nonlinear effects of contract completeness on contract utilization and (2) the mediating role of contract utilization on the relationships between contract completeness and two key outcomes—performance and opportunism. The findings suggest that contract completeness increases utilization at a decreasing rate. Contract utilization mediates the influence of contract completeness on opportunism and performance. This research extends transaction cost logic by acknowledging one's cognitive limitations during <em>ex post</em> contract utilization, rather than solely focusing on cognitive limitations during <em>ex ante</em> contract drafting. Theoretical and managerial implications for contract drafting and utilization are discussed.</div></div>","PeriodicalId":51345,"journal":{"name":"Industrial Marketing Management","volume":"130 ","pages":"Pages 10-21"},"PeriodicalIF":7.5000,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industrial Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0019850125001257","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study incorporates logic from transaction cost economics and information overload research to investigate (1) the nonlinear effects of contract completeness on contract utilization and (2) the mediating role of contract utilization on the relationships between contract completeness and two key outcomes—performance and opportunism. The findings suggest that contract completeness increases utilization at a decreasing rate. Contract utilization mediates the influence of contract completeness on opportunism and performance. This research extends transaction cost logic by acknowledging one's cognitive limitations during ex post contract utilization, rather than solely focusing on cognitive limitations during ex ante contract drafting. Theoretical and managerial implications for contract drafting and utilization are discussed.
期刊介绍:
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.