Assessment of passengers’ safety and risk attitudes on integrated urban air mobility and airline services

IF 6.3 2区 工程技术 Q1 ECONOMICS
Ying Zhao , Yan Hu , Tao Feng , Anming Zhang
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引用次数: 0

Abstract

This study introduces the concept of Air Mobility as a Service (AMaaS) by integrating Urban Air Taxi (UAT) services into the Mobility as a Service (MaaS) framework, aiming to enabling seamless multimodal transportation. The objective is to investigate commuter preferences for adopting multimodal UAT services. A stated choice experiment was designed to capture joint choice of UAT-based alternatives and subscription schemes, alongside attitudinal measures assessing the influence of safety and risk perceptions on adoption behavior. Using data collected in Beijing, a hybrid choice model with latent variables was estimated. Results show that subscription-based schemes, particularly sustainable options like Bike + UAT and PT + UAT, are generally preferred over pay-as-you-go alternatives. Government support and discounts significantly increase adoption likelihood. Safety perceptions also play a critical role. Specifically, perceived UAT safety encourages adoption, while safety consciousness, and perceived UAT risks hinder the use of these services. Individuals with higher safety consciousness are less likely to use pay-as-you-go options, and those perceiving UAT as risky are less inclined to use subscription schemes, particularly Taxi + UAT. These findings provide valuable insights for policymakers and UAT service providers in designing effective policies and marketing strategies to promote UAT adoption.
综合城市空中交通和航空公司服务的乘客安全和风险态度评估
本研究通过将城市空中出租车(UAT)服务整合到移动即服务(MaaS)框架中,引入了空中交通即服务(AMaaS)的概念,旨在实现无缝多式联运。目的是调查通勤者对采用多模式UAT服务的偏好。一个陈述选择实验旨在捕捉基于uat的替代方案和订阅方案的联合选择,以及评估安全性和风险感知对采用行为的影响的态度措施。利用北京地区的数据,估计了一个带有潜在变量的混合选择模型。结果显示,基于订阅的方案,特别是像Bike + UAT和PT + UAT这样的可持续选择,通常比即用即付的方案更受欢迎。政府的支持和优惠大大增加了采用的可能性。安全观念也起着关键作用。具体来说,感知到的UAT安全性鼓励采用,而安全意识和感知到的UAT风险阻碍了这些服务的使用。安全意识较高的个人不太可能使用现收现付的选择,而那些认为UAT有风险的人则不太倾向于使用订阅方案,尤其是出租车+ UAT。这些发现为决策者和UAT服务提供商设计有效的政策和营销策略以促进UAT的采用提供了有价值的见解。
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来源期刊
Transport Policy
Transport Policy Multiple-
CiteScore
12.10
自引率
10.30%
发文量
282
期刊介绍: Transport Policy is an international journal aimed at bridging the gap between theory and practice in transport. Its subject areas reflect the concerns of policymakers in government, industry, voluntary organisations and the public at large, providing independent, original and rigorous analysis to understand how policy decisions have been taken, monitor their effects, and suggest how they may be improved. The journal treats the transport sector comprehensively, and in the context of other sectors including energy, housing, industry and planning. All modes are covered: land, sea and air; road and rail; public and private; motorised and non-motorised; passenger and freight.
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