Digital marketing of standard essential patent licensing programs

IF 1.9 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE
Gülfem Özmen , Jussi Heikkilä , Matti Karvonen , Ville Ojanen
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引用次数: 0

Abstract

We present empirical evidence on the digital marketing choices of standard essential patent licensing programs on patent pool and licensor websites. We highlight the importance of dynamic learning in licensing negotiation events and strategic information revelation in the presence of asymmetric information. We document licensing schemes and licensed units adopted in patent licensing programs. We analyze the marketing strategies of licensing programs using applicable elements of the Marketing Mix framework. We observe significant variation in publicly available information across licensing programs. This suggests that licensors face trade-offs in deciding what information is revealed and anchored in pre-negotiations, as part of licensing program marketing, and during confidential licensing negotiations. Future studies could analyze how generative artificial intelligence (AI) systems may promote marketing and transparency of patent licensing programs.
数字营销标准必备专利许可程序
我们提出了关于专利池和许可方网站上标准必要专利许可程序的数字营销选择的经验证据。我们强调了动态学习在许可谈判事件和存在不对称信息的战略信息披露中的重要性。我们记录了专利许可计划中采用的许可方案和许可单位。我们使用营销组合框架的适用元素来分析许可计划的营销策略。我们观察到不同许可项目的公开信息存在显著差异。这表明许可方在决定在预先谈判中,作为许可计划营销的一部分,以及在保密的许可谈判中披露和固定哪些信息时,面临着权衡。未来的研究可以分析生成式人工智能(AI)系统如何促进专利许可计划的营销和透明度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
World Patent Information
World Patent Information INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
3.50
自引率
18.50%
发文量
40
期刊介绍: The aim of World Patent Information is to provide a worldwide forum for the exchange of information between people working professionally in the field of Industrial Property information and documentation and to promote the widest possible use of the associated literature. Regular features include: papers concerned with all aspects of Industrial Property information and documentation; new regulations pertinent to Industrial Property information and documentation; short reports on relevant meetings and conferences; bibliographies, together with book and literature reviews.
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